Most franchises are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchises share is the need to bring in new customers on a regular basis. A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. Since franchise lead generation can be a definite challenge, we want to focus on an approach that can work very well.
Over the past few years, social media has evolved from something that franchises viewed as helpful to an essential part of marketing. This is true for franchise owners who want to reach more customers. It’s also true for franchisors looking for potential franchisees. There are several reasons why social media has grown into such a powerful marketing channel. Not only can social media deliver an impressive ROI when managed correctly, but it also offers a level of targeting that’s simply not possible through other channels. Add to that just how much time people from all walks of life spend on social media platforms, and it’s easy to understand why social media as a marketing channel is here to stay. Continue reading
Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.
Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:
Attend Anywhere In the World!!
PLEASE HURRY, THIS WILL SELL OUT!!
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Social Media Boot Camp training will be from 9am to 5pm EST (with breaks)
Here’s What to Expect in Your Social Media Bootcamp Training Program
Session #1 – Targeted Marketing Strategies 9am – 11am
- Introduction to the Social Media Management role, best practices, tools and must-have resources
- Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
- See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
- Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
- Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
- Classroom Work: You will create your Targeted Marketing Profiles
LUNCH BREAK AS NEEDED 11am – 12pm
BREAKOUT, Q&A WITH TEACHER, 11:30am – 12pm
Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm
- Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
- Learn how to build social media followers fast and inspire them to become Brand Advocates
- We will review best practices and give you several great ideas you can use for your content strategy
- Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
- You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
- Classroom Work: You will create your Social Media Marketing Calendar
BREAKOUT, Q&A WITH TEACHER, 2:30pm – 3pm
Session #3 – Execute Your Content Marketing Strategy 3pm – 5pm
- Introduction on how to use the Send Social Media Management Dashboard
- How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
- How to set up your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
- How to create an Email and SMS Mobile marketing campaign
- How to optimize your social media posts – the best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
- How to pull reports to optimize your social media strategies
- Classroom Work: You will input your Social Media Content into the posting dashboard
In-Depth, Industry Specific Training
We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.
Industries we specialize in for Social Media Training:
Real Estate/Realtors/Home Builders
If you want to generate more leads for your franchise, here are the best strategies to utilize:
Targeted Marketing Based On Interest Level
Without targeted marketing personalization, there will be a great deal of downturn in the overall productivity of franchisee opportunities. While it may take longer for companies to identify their target demographic, the end result will be more lucrative than previously anticipated. Continue reading
One of the reasons that franchise marketing can be such a challenge is because it requires a somewhat different approach from marketing other organizations. While this type of marketing can present challenges, that doesn’t mean it has to be an uphill battle. As long as you know what works best and have a clear plan to follow, you can make your marketing efforts successful.
Since knowing where to focus and how to stay on the right track with marketing are some of the biggest challenges for franchises, we want to dive right into a handful of proven tips:
Want To Learn How Personal Branding With Social Media Can Help Attract More Leads To Your Business?
This training will address how to market yourself online professionally as a Business Owner. Many people Google your name as the CEO and depending on what they find – may or may not choose to work with you. We will dive into best practices for LinkedIn, Twitter, Facebook etc.
If you are a: Consultant, Author, Coach, Agent, Advisor, Job Seeker, CEO, Entrepreneur, Small Business Owner or Speaker then this training session is a must attend!
What does it take to create a positive personal brand? You are the CEO of your own brand, it’s up to you to make or break your image. We will show examples of those who do it well. We will help you choose three positive brand words and teach you how to implement them to define your brand. If you believe in yourself, others will too.
Presented by: Web Strategy Plus CEO: Michelle Hummel
11:30 – 12 you can network, meet your peers and enjoy lunch
12 – 12:45 we will deliver the training
12:45 – 1 we will take questions and start the raffle
So bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away many Door Prizes.
Creating a strong and effective franchise marketing plan can help franchisees and the entire organization flourish. However, creating this type of plan isn’t easy. Whether you’re in the process of creating a franchise marketing strategy or are concerned that your current plan has some significant issues, there are quite a few pitfalls that can come up during the planning and execution of marketing. Through our franchise marketing services, we’ve had direct experience seeing and helping to resolve many of these pitfalls. That’s why we want to share four red flags you’ll want to watch out for with your own franchise marketing efforts:
One of the advantages franchises have is the ability to use their scale to continue growing their brand. However, many franchises miss out on making the most of this advantage. This is because they don’t create a consistent experience across their entire brand. A surprising finding of a franchisee survey was that 49% of franchisees “are not required to follow specific corporate recommendations on marketing strategy.” So even though it is helpful to get input from franchisees about what’s working best and which areas need improvement, your marketing plan should ensure consistency across all operators.
2. Scattered Campaigns
Both direct mail and email are channels that can work well for franchise marketing. While plenty of franchises are aware of these channels, they often make a significant mistake when trying to use them. That mistake is not managing these efforts through an integrated platform. Not having a centralized platform will increase marketing costs and decrease the efficiency of campaigns.
3. Lack of Budget
With marketing channels like social media, it’s possible to get more bang for your buck by creating campaigns and content that gain organic momentum. Although increasing marketing ROI is great, getting campaigns up and running still requires having a budget. So if a marketing plan doesn’t include getting at least some financial support from franchisees, chances are very good that it’s going to significantly hamper results.
4. Forgetting About Personalization
As a franchise, you probably want your presence to spread well beyond your home base. It’s normal to have aspirations to create an established presence on a national or even international scale. One important thing to keep in mind as your franchise is opened in more locations is marketing efforts should be personalized to the area. When franchises don’t take regional or cultural differences into account, they miss out on a big opportunity to tailor their marketing efforts in a way that helps them to resonate even more (while still maintaining a consistent brand image).
If you want to avoid these mistakes and/or need help with your franchise marketing, be sure to take a look at how Web Strategy Plus can help.
Michelle Hummel is CEO of Web Strategy Plus a full service agency focused on Franchise Marketing. She was recently nominated for the Woman Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide to share her wisdom by providing keynotes and in-depth social media training. A current contributing editor to The Social Media Monthly Magazine and she has written 3 books in my series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares hers best kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!