Using Social Media Effectively for Franchises by Michelle Hummel
Over the past few years, social media has evolved from something that franchises viewed as helpful to an essential part of marketing. This is true for franchise owners who want to reach more customers. It’s also true for franchisors looking for potential franchisees. There are several reasons why social media has grown into such a […]
What Are the 4 Keys to Franchise Marketing Success?
Over the course of just a few years, many changes have occurred across the marketing landscape. These changes are just as relevant to franchises as they are to any other type of business that’s trying to reach new customers. Since marketing has a big impact on how well a franchise is able to do and […]
5 Ways to Improve Franchise Marketing
One of the reasons that franchise marketing can be such a challenge is because it requires a somewhat different approach from marketing other organizations. While this type of marketing can present challenges, that doesn’t mean it has to be an uphill battle. As long as you know what works best and have a clear plan […]
3 Must Know Success Factors When Marketing a Franchise by Michelle Hummel
Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important to note that they do present some unique challenges. Although it’s important to be aware of the considerations that apply directly to franchisee social media usage, the […]
5 Steps for SEO Success for Franchises by Michelle Hummel
SEO stands for search engine optimization. At its core, this practice is simply a way to ensure that a business website shows up in the top group of results when someone searches for a relevant keyword phrase. Because Google is always evolving, the best practices for SEO in 2018 look quite different than even a […]
The Top 5 Reasons Why Women and Franchises Are the Perfect Business Match by Michelle Hummel
In recent months, there’s been a lot of attention on many of the extra obstacles women face in their professional lives. Although it may seem like the odds are impossibly stacked against women, there are some bright spots of very good news. One of the brightest spots is in regard to women and entrepreneurship. Specifically, […]