Franchise Marketing Services – Michelle Hummel

Recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however in the ever-changing world of web marketing she strives to learn something new every day.

She travels Nationwide to share her wisdom by providing keynotes and in-depth social media training. A current contributing editor to The Social Media Monthly Magazine and she has written 3 books in my series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, podcast, news segments on location, and more. Just let her know how she can help!

Social media presents a unique opportunity for businesses to engage with potential and current customers. While social media marketing can drive measurable results, getting started and staying consistent is the hardest part for many businesses. And in the case of franchises, the size of these operations presents special challenges. That’s where our specialized franchise social media marketing can help.

How We Can Help You Get Started with Franchise Social Media

If your organization has tried to use social media but has been discouraged by the lack of results, the first step we can take is a social media audit. Conducting this audit will allow us to see exactly what kind of social media presence your business has established.

The next step for a business with an existing presence or the first step for one without any previous social media activity is to develop a strategy. A key component of developing an effective franchise social media strategy is clearly defining goals. Not having concrete goals is one of the most common reasons businesses struggle to properly utilize social media.

Another important part of a strong franchise social media marketing strategy is knowing how the brand will be managed across the entire franchise operation. Since several approaches can be taken, we will help you select the one that’s best for your specific business.

Achieving Continued Success with Franchise Social Media Marketing

After a social media franchise strategy has been developed, we will provide the expertise and support needed to implement it. We can customize a service package to deliver the amount of involvement you require. For some franchises, that may mean helping to choose the right social media software tools and then providing initial training on how to use those tools.

For other franchises who want a fully managed franchise social media marketing service, we can take care of setting up and growing all of the relevant social media presences. This includes optimizing profiles, finding the right social media audiences to target, and properly optimizing a social media posting schedule.

Linking All of Your Efforts Together

When used correctly, social media is a very powerful marketing tool. But that doesn’t mean it should exist on its own. Driving the best business results from social media requires linking all of your efforts together. From publishing new blog posts to optimizing email opt-in forms, we can assist you with all of these relevant tasks. By taking a comprehensive approach to social media and online marketing, your entire franchise operation will be able to maximize the benefits that these activities yield.

If you’re ready to start using social media for franchise marketing in the most effective way possible, get in touch with us today for a free social media marketing consultation

Online Marketing Strategies that Produce Results

Michelle’s marketing team works with franchisors, franchisees, and other multi-location businesses. Her team has the experience to meet all your marketing needs, from brand consistency to local targeting. Her dedicated team of experts uses their powerful technology to bring you more customers and increase the return on your online marketing investment. She has the franchising experience to get the results you need.

web strategy plus logo

Through her full-service digital marketing agency, Web Strategy Plus, she offers clients a one-stop shop. Her services include Web Design, Web Development, SEO, Social Media Training, Social Media Strategy, Content Writing, PPC Management, Mobile App Development, Video Creation, Email Marketing, and Print Design for Business Logos, and Brochures.

Michelle has been a franchise advisor for 10+ years. She also holds a valuable Internet Marketing Degree – however, in the ever-changing world of web marketing, she strives to learn something new every day. Michelle can help you develop marketing, sales, and lead-generation strategies that produce real results.

Learn more about her services:

Connect with Michelle


Responsive Web Design

Are you considering a redesign or need a website? We’ll help you deliver your message in a way that persuades your visitors to dig deeper and stay longer. Read more

Pay Per Click & Retargeted Ads

Our proprietary keyword research allows us to uncover vital statistics on search trends that increase the overall ROI of your marketing campaign. Read more

Print Design

Need a logo, brochure, or sales flyer for your business? We can help you create a consistent brand from your online strategy to print marketing. Read more

Email Design & Marketing

Email marketing is a vital part of keeping in contact with your customers. Once the initial sale is made it can help generate repeat business. Read more

Content Writing

Need articles for your website but not sure what to write? We have a team of content writers available to write for every industry. Read more

Social Media

We can create a social media content strategy for your business that consists of daily posts to reach your target audience. Read more

Video Creation

YouTube is the #2 search engine in the world! Increase your sales and improve your brand popularity with our video creation services. Read more

Mobile App Development

A mobile presence is not a luxury anymore, it is crucial for attracting customers through an engaging presence with the mobile web. Read more

Franchise Marketing

Need a turn-key marketing program that will generate local leads for your franchisees? Looking to sell more franchise opportunities? Read more

Search Engine Optimization

As the online marketplace becomes more competitive it’s more valuable than ever to have a website that ranks highly with SEO. Read more