Why More Franchises Are Embracing and Benefiting from Social Media

From using last-minute mobile deals to combating slow days by providing special offers through Facebook, more franchises are not only embracing social media, but seeing real results from it. Although plenty of franchises have integrated social media into their core marketing strategy, it wasn’t long ago when this type of adoption was rare. Continue reading

The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel

Most franchises are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading

3 Must Know Success Factors When Marketing a Franchise by Michelle Hummel

Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important to note that they do present some unique challenges. Although it’s important to be aware of the considerations that apply directly to franchisee social media usage, the good news is once you know about those specific issues, you can adapt and ensure you’re making the most of your marketing strategy. Continue reading

Find Out Exactly Why Your Franchise Needs to Be on Social Media

Every business has heard on multiple occasions that they need to be on social media. However, the reason some businesses either aren’t on social media or haven’t kept their presence active is because they’ve never been given a truly compelling reason for doing so. If you’re in that exact position, let’s take a look at five specific reasons why your business needs to be active on social media: Continue reading

5 Secrets to Successful Franchise Content Marketing by Michelle Hummel

Although it can yield big benefits, content marketing can be a challenge for any business. This strategy can be especially challenging for franchises. The reason is that it’s common for there to be so many different people involved in the process. While your current franchise content marketing situation may seem like an ongoing headache with no end in sight, the good news is there is a solution. And once you get the right management practices in place, you can follow several additional tips to get the best possible results from all of your efforts. Continue reading

Top 3 Marketing Strategies Franchise Owners Should Invest

 

Since all franchise owners want this year to be more successful than the last, the question is how best to make this happen. The key to success is with your marketing strategy, and as is true with any marketing effort, you want to continue to build your brand while at the same time bring in new leads. The following are three areas you should focus your attention to achieve both brand building and lead generation: Continue reading

Social Media Matters More Than Ever by Michelle Hummel

At the start of this year, analysts found that there were 2.8 billion active social media users around the globe. To put that number in perspective, 2.8 billion was the entire population of the world in 1955. This figure marks a global penetration of thirty-seven percent. What may come as an even bigger surprise is social media grew by twenty-two percent last year.

Based on those figures, it’s safe to say that just about anyone your business may want to reach is on social media. Of the billions of active social media users, 28% are on just one platform and another 24% are on two platforms. Active users of three platforms drop to 16%, then 8% for four platforms and only 4% for five. What those percentages show is when people find a platform they like, they’re going to stick with it. This is the first big lesson for franchises that want to utilize social media marketing. You need a clear idea of exactly who you’re trying to reach so you can find the one or two platforms where most of those individuals are spending their time online.

Getting Your Audience’s Attention

When Facebook made a big change to their algorithm a few years ago, they explained that anytime someone visited their News Feed, there were over 1,500 possible stories that Facebook could show. Since then, the rate at which social media content is produced has only continued to grow. While social media usage (especially on mobile devices) has also continued to increase, competition for attention is fierce. Because major media publications and businesses of all sizes want to get their content in front of people on social media, identifying exactly who you want to reach and how to get their attention is an essential component of a successful franchise social media marketing strategy.

From Social Media to Customers

Once you have the attention of your target audience on social media, you’ll want to provide them with consistent value in the form of great content. By delivering value, you’ll establish a trusted relationship with your audience. Having this level of trust will then allow you to make compelling offers that successfully convert a meaningful percentage of your audience into customers.

How to Get An “Unfair” Advantage

Even though we only skimmed the surface of social media marketing, it’s clear that developing and executing an effective strategy requires a lot of work. If you know that you want to utilize social media to market your franchise but aren’t sure where to start, take a look at how expert franchise marketing services from Web Strategy Plus can put your organization on a path to online success.

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Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!

Franchise Social Media Marketing Tips

Successful social media marketing can be a challenge for any type of business. But this task can be especially challenging for franchises. One of the reasons is that it can be difficult for a franchise to strike the right balance between maintaining a consistent brand identity and giving individual locations their own personality.

Although franchise social media marketing can be quite challenging, there are ways to make it work. Proven social media marketing tips for franchises that work and will continue to be effective include:

1. Creating Content Guidelines

Franchisees get a lot of value out of being part of a larger brand. Since there is value in that association, most franchisees don’t have any problem following guidelines that help them stay in line with the brand. At the same time, it’s helpful for franchisees to have a way to showcase the personality of their location. Doing so helps to create connections with both existing and potential customers. The best way to achieve both objectives is to create and issue content guidelines. By creating a type of map or blueprint for franchisees to follow, they can add their own flair to the brand’s existing identity.

2. Make Consistency a Priority

Consistency is something that will improve any type of franchise marketing services. It can be possible to build some momentum on social without much consistency. That being said, social media efforts are almost always going to be more successful when they’re done on a consistent basis. Consistency helps to create a type of snowball that increases both the reach and engagement franchisees are able to achieve through social.

3. Give Franchisees the Ability to Measure Their Efforts

Testing is an integral part of online marketing for a franchise. That’s just as true of social as it is for other channels, which is why it’s very important to give franchisees the ability to test different things and easily see the results. One interesting thing about the nature of social media is what works great for one franchise location may not be ideal for another. By creating a culture that encourages testing, you can empower individual franchise owners to be proactive about figuring out what works best for them on social. Not only can this information then help make social media marketing stronger across an entire organization, but it will also provide starting points that other franchisees can refine through their own testing efforts.

Whether your franchise is already doing social media marketing or you’re trying to get this initiative off the ground, if you want expert guidance to help ensure that all your efforts are as effective as possible, learn more about how Franchise Success Team can help your organization.

Michelle Hummel Web Strategy PlusMichelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!

Local SEO Tips: How To Increase The Local Influence of Your Website by Michelle Hummel

Local SEO Tips

Local SEO Tips

Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region. While it’s something that simply can’t be overlooked, it has actually become more complicated in recent years. Continue reading