Tag Archives: content marketing

FRANCHISE    Marketing Branding Retail

The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel

Most franchises are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading

franchisees

Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel

Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.

Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:

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leads

4 Top Franchise Lead Generation Strategies

 

If you want to generate more leads for your franchise, here are the best strategies to utilize:

Targeted Marketing Based On Interest Level

Without targeted marketing personalization, there will be a great deal of downturn in the overall productivity of franchisee opportunities. While it may take longer for companies to identify their target demographic, the end result will be more lucrative than previously anticipated. Continue reading

5-ways-to-improve-franchise-marketing

5 Ways to Improve Franchise Marketing

One of the reasons that franchise marketing can be such a challenge is because it requires a somewhat different approach from marketing other organizations. While this type of marketing can present challenges, that doesn’t mean it has to be an uphill battle. As long as you know what works best and have a clear plan to follow, you can make your marketing efforts successful.

Since knowing where to focus and how to stay on the right track with marketing are some of the biggest challenges for franchises, we want to dive right into a handful of proven tips:

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Want_To_Learn_How_Personal_Branding_With_Social_Media_Can_Help_Attract_More_Leads_To_Your_Business_

FREE Lunch & Learn: How Personal Branding With Social Media Can Attract Leads

Want To Learn How Personal Branding With Social Media Can Help Attract More Leads To Your Business?

This training will address how to market yourself online professionally as a Business Owner. Many people Google your name as the CEO and depending on what they find – may or may not choose to work with you. We will dive into best practices for LinkedIn, Twitter, Facebook etc.

If you are a: Consultant, Author, Coach, Agent, Advisor, Job Seeker, CEO, Entrepreneur, Small Business Owner or Speaker then this training session is a must attend!

What does it take to create a positive personal brand? You are the CEO of your own brand, it’s up to you to make or break your image. We will show examples of those who do it well. We will help you choose three positive brand words and teach you how to implement them to define your brand. If you believe in yourself, others will too.

Presented by: Web Strategy Plus CEO: Michelle Hummel
11:30 – 12 you can network, meet your peers and enjoy lunch
12 – 12:45 we will deliver the training
12:45 – 1 we will take questions and start the raffle

So bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away many Door Prizes.