5 Ways to Improve Franchise Marketing
One of the reasons that franchise marketing can be such a challenge is because it requires a somewhat different approach from marketing other organizations. While this type of marketing can […]
Social Media Matters More Than Ever by Michelle Hummel
At the start of this year, analysts found that there were 2.8 billion active social media users around the globe. To put that number in perspective, 2.8 billion was the […]
The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel
Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it […]
Franchise Lead Generation: Can Content Marketing Help?
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchisees share is the need to bring in new customers […]
4 Top Franchise Lead Generation Strategies by Michelle Hummel
If you want to generate more leads for your franchise, here are the best strategies to utilize: Targeted Marketing Based On Interest Level Without targeted marketing personalization, there will be […]
Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel
Social media is one of the best ways for franchisees to market themselves. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns […]