Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important to note that they do present some unique challenges. Although it’s important to be aware of the considerations that apply directly to franchisee social media usage, the good news is once you know about those specific issues, you can adapt and ensure you’re making the most of your marketing strategy. Continue reading
Most franchises are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading
From using last-minute mobile deals to combating slow days by providing special offers through Facebook, more franchises are not only embracing social media, but seeing real results from it. Although plenty of franchises have integrated social media into their core marketing strategy, it wasn’t long ago when this type of adoption was rare. Continue reading
At the start of this year, analysts found that there were 2.8 billion active social media users around the globe. To put that number in perspective, 2.8 billion was the entire population of the world in 1955. This figure marks a global penetration of thirty-seven percent. What may come as an even bigger surprise is social media grew by twenty-two percent last year.
Based on those figures, it’s safe to say that just about anyone your business may want to reach is on social media. Of the billions of active social media users, 28% are on just one platform and another 24% are on two platforms. Active users of three platforms drop to 16%, then 8% for four platforms and only 4% for five. What those percentages show is when people find a platform they like, they’re going to stick with it. This is the first big lesson for franchises that want to utilize social media marketing. You need a clear idea of exactly who you’re trying to reach so you can find the one or two platforms where most of those individuals are spending their time online.
Getting Your Audience’s Attention
When Facebook made a big change to their algorithm a few years ago, they explained that anytime someone visited their News Feed, there were over 1,500 possible stories that Facebook could show. Since then, the rate at which social media content is produced has only continued to grow. While social media usage (especially on mobile devices) has also continued to increase, competition for attention is fierce. Because major media publications and businesses of all sizes want to get their content in front of people on social media, identifying exactly who you want to reach and how to get their attention is an essential component of a successful franchise social media marketing strategy.
From Social Media to Customers
Once you have the attention of your target audience on social media, you’ll want to provide them with consistent value in the form of great content. By delivering value, you’ll establish a trusted relationship with your audience. Having this level of trust will then allow you to make compelling offers that successfully convert a meaningful percentage of your audience into customers.
How to Get An “Unfair” Advantage
Even though we only skimmed the surface of social media marketing, it’s clear that developing and executing an effective strategy requires a lot of work. If you know that you want to utilize social media to market your franchise but aren’t sure where to start, take a look at how expert franchise marketing services from Web Strategy Plus can put your organization on a path to online success.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!
It wasn’t that long ago when many franchises were at least a little skeptical about whether or not social media could do anything tangible for their bottom line. However, thanks to the explosion in social media usage across B2B and B2C demographics, franchise social media has become a standard marketing strategy for most organizations. Continue reading
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchises share is the need to bring in new customers on a regular basis. A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. Since franchise lead generation can be a definite challenge, we want to focus on an approach that can work very well.
Marketing programs are an important part of franchising. Collecting funds from the different franchisees in a system can lead to greater marketing power. On the other hand, this type of policy can cause tension if some people feel that the money is not being spent the way it should be. That is why you need to make sure that your company’s marketing system is rock solid. Here are some key qualities of a great franchise marketing program: Continue reading
Over the past few years, social media has evolved from something that franchises viewed as helpful to an essential part of marketing. This is true for franchise owners who want to reach more customers. It’s also true for franchisors looking for potential franchisees. There are several reasons why social media has grown into such a powerful marketing channel. Not only can social media deliver an impressive ROI when managed correctly, but it also offers a level of targeting that’s simply not possible through other channels. Add to that just how much time people from all walks of life spend on social media platforms, and it’s easy to understand why social media as a marketing channel is here to stay. Continue reading
Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.
Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:
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Social Media Boot Camp training will be from 9am to 5pm EST (with breaks)
Here’s What to Expect in Your Social Media Bootcamp Training Program
Session #1 – Targeted Marketing Strategies 9am – 11am
- Introduction to the Social Media Management role, best practices, tools and must-have resources
- Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
- See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
- Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
- Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
- Classroom Work: You will create your Targeted Marketing Profiles
LUNCH BREAK AS NEEDED 11am – 12pm
BREAKOUT, Q&A WITH TEACHER, 11:30am – 12pm
Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm
- Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
- Learn how to build social media followers fast and inspire them to become Brand Advocates
- We will review best practices and give you several great ideas you can use for your content strategy
- Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
- You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
- Classroom Work: You will create your Social Media Marketing Calendar
BREAKOUT, Q&A WITH TEACHER, 2:30pm – 3pm
Session #3 – Execute Your Content Marketing Strategy 3pm – 5pm
- Introduction on how to use the Send Social Media Management Dashboard
- How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
- How to set up your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
- How to create an Email and SMS Mobile marketing campaign
- How to optimize your social media posts – the best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
- How to pull reports to optimize your social media strategies
- Classroom Work: You will input your Social Media Content into the posting dashboard
In-Depth, Industry Specific Training
We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.
Industries we specialize in for Social Media Training:
Real Estate/Realtors/Home Builders