Franchise Marketing Essentials You Need to Know

Marketing programs are an important part of franchising. Collecting funds from the different franchisees in a system can lead to greater marketing power. On the other hand, this type of […]
Using Social Media Effectively for Franchises by Michelle Hummel

Over the past few years, social media has evolved from something that franchises viewed as helpful to an essential part of marketing. This is true for franchise owners who want […]
5 Ways to Improve Franchise Marketing

One of the reasons that franchise marketing can be such a challenge is because it requires a somewhat different approach from marketing other organizations. While this type of marketing can […]
3 Must Know Success Factors When Marketing a Franchise by Michelle Hummel

Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important […]
Social Media Matters More Than Ever by Michelle Hummel

At the start of this year, analysts found that there were 2.8 billion active social media users around the globe. To put that number in perspective, 2.8 billion was the […]
The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel

Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it […]