Since all franchise owners want this year to be more successful than the last, the question is how best to make this happen. The key to success is with your marketing strategy, and as is true with any marketing effort, you want to continue to build your brand while at the same time bring in new leads. The following are three areas you should focus your attention to achieve both brand building and lead generation: Continue reading
Category Archives: Franchise Coaching
The Top 5 Reasons Why Women and Franchises Are the Perfect Business Match by Michelle Hummel
In recent months, there’s been a lot of attention on many of the extra obstacles women face in their professional lives. Although it may seem like the odds are impossibly stacked against women, there are some bright spots of very good news.
One of the brightest spots is in regards to women and entrepreneurship. Specifically, there are a lot of really compelling reasons why women and franchises are an incredible business match. We want to highlight the top 5 reasons why women and franchises are the perfect business match. Continue reading
7 Traits That Define An Exceptional Entrepreneur by Michelle Hummel
There are plenty of different opinions about entrepreneurship. Some people believe you’re born with this personality, while others think it’s something you develop over time. But regardless of where an individual falls on the spectrum of their beliefs towards entrepreneurship, what’s clear is there are specific traits that can be seen is entrepreneurs of all types. Since certain traits have been shown time and time again to be vital for long-term success, we want to share the 7 traits that define an exceptional entrepreneur. Continue reading
What Franchisees Look for in a Franchisor
As a franchisor, you’re always on the lookout for the right entrepreneur to franchise your business and represent your brand. You know what you’re looking for and it’s important that potential candidates meet your criteria and expectations. And while it’s essential to make sure they’re the right fit for you it’s equally important that you’re a good fit for them. Investing in a business is a serious commitment and in order to attract and recruit high-quality candidates that will successfully uphold your brand’s image and values, it’s important to know what franchisees look for in a franchisor.
Are Your Values and Company Culture What They’re Looking For?
One of the most significant factors that franchisees consider before committing to a contract is whether or not your company’s culture and values align with theirs. Working with like-minded people is an important factor in a successful business relationship and can make things difficult if they’re not in sync. But demonstrating how compatible your values are with theirs can show franchisees how well your organization can help them achieve their business goals.
What Makes Your Product or Service Stand Out From the Competition?
With so many options available for franchisees, it’s important to be able to demonstrate the benefits that come with franchising your business. What makes your product unique? What sets you above the competition? And how will your product help them be profitable in their market are all important questions potential investors will have. So be prepared to show them how them why your franchise offers the best products and services available.
What Kind of Information Do You Provide Prospective Investors?
A successful business relationship is built on mutual trust and being able to quickly provide potential investors with basic information is an essential part of creating a long-lasting partnership. Being upfront about initial investment costs, minimum net worth requirements, and what territories are open in their area and other start-up aspects not only provides franchisees with important operating information, but also provides you with the opportunity to show investors that your company values honesty and communication, two important values many franchisees look for in a franchisor.
What’s Your Long Term Plan for Franchisees?
Success often doesn’t happen overnight and successfully growing a business takes a well thought out long term strategy. Franchisees are looking for a franchisor who is committed to ensuring their business is able to thrive and that they have the resources and support to help them grow. A carefully laid out long term strategy shows franchisees you value their business and you’re invested in their long term success.
Providing You with What You Need
Whether you’re a franchisor or a franchisee, Franchise Success Team has the expertise you need for successful franchise development. Our team of industry experts and collaborative approach provides you with customized solutions to help your business grow. If you’re looking to build your brand and grow your franchise contact us today for a free consultation.