Category Archives: Franchise Marketing

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The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel

Most franchises are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading

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Franchise Lead Generation: Can Content Marketing Help?

While franchises can be found in just about any industry, they all share some common traits. One trait that all franchises share is the need to bring in new customers on a regular basis. A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. Since franchise lead generation can be a definite challenge, we want to focus on an approach that can work very well.

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Franchise Marketing Essentials

Franchise Marketing Essentials You Need to Know

Marketing programs are an important part of franchising. Collecting funds from the different franchisees in a system can lead to greater marketing power. On the other hand, this type of policy can cause tension if some people feel that the money is not being spent the way it should be. That is why you need to make sure that your company’s marketing system is rock solid. Here are some key qualities of a great franchise marketing program: Continue reading

How Outsourcing Can Help Grow Your Franchise Faster

How Outsourcing Can Help Grow Your Franchise Faster

Running your own franchise can be a great feeling, but that feeling can quickly fade as managing costs, hiring employees, navigating local business laws and marketing your business can leave you feeling overwhelmed. But there’s an easier way. Outsourcing puts otherwise time-consuming tasks in the hands of highly skilled experts who handle everything from human resources to marketing. At Franchise Success Team we know what goes into making a successful franchise, that’s why we provide you with the resources you need so you focus on what’s important and quickly grow your business. 

Build Your Brand 

Building your brand can be slow-going if you’re not up-to-date on the latest marketing trends, but with help from industry experts you can get what you need to grow your brand and reach your target audience. Professional insights can help you maximize the potential social media marketing offers, helping grow your online presence and reach a wider customer base. Helping you with everything from web design and social media to videos and online articles, a franchise marketing expert can help you see real results fast.

Build Your Team

Finding employees with the skills and expertise you’re looking for can be difficult. Sifting through applications to find the right members for your team takes valuable time away from running your business. Wouldn’t it be easier with the help of a human resources professional? Outsourcing your HR can provide you with the solutions you need by helping match you with qualified applicants and help reduce costly turnover. With customized HR solutions covering everything from developing training programs to recruitment, you won’t have to worry about HR hassles and can concentrate on what you do best.

Protect Your Business

Even if you’re an established franchise, managing legal documents can be stressful and overlooked loose ends can have an unforeseen impact on your business. But with the right franchise legal advice, we’ll help make sure you have everything to avoid legal pitfalls and help your business continue to grow. Whether its franchisee rights, compliance programs, annual updating or other legal matters, you can rest easy knowing your business is in good hands.

Better Money Management

Whether it’s managing your books or preparing your taxes, making sure your business’s finances are in order can be time-consuming, so why not let an experienced accountant handle them for you? Outsourcing your accounting services places your business’s tax and bookkeeping needs in the hands of a financial expert who can provide you with financial planning advice that can help save you money. So if you’re struggling with how to minimize your tax liability or looking for better ways to monitor your overhead, franchising accounting services might be the solution that you’re looking for.

As a full-service consulting agency with more than 25 years of knowledge and experience working in the franchise industry, Franchise Success Team can help you develop strategies to optimize growth and start seeing results. Contact us today to find out what our experts can do for you.

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Local SEO Tips: How To Increase The Local Influence of Your Website by Michelle Hummel

Local SEO Tips

Local SEO Tips

Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region. While it’s something that simply can’t be overlooked, it has actually become more complicated in recent years. Continue reading

social-media-and-marketing

Social Media and Your Franchise: Questions You Need to Answer by Michelle Hummel

Social media is a proven way for a franchise to connect with potential and existing customers. Because that type of connection is quite valuable, social media can be directly responsible

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for increasing revenue. While social media is quite powerful, it does come with some challenges. Since they have so many components, that’s especially true for franchises.

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What Are the 4 Keys to Franchise Marketing Success?

Over the course of just a few years, many changes have occurred across the marketing landscape. These changes are just as relevant to franchises as they are to any other type of business that’s trying to reach new customers. Since marketing has a big impact on how well a franchise is able to do and grow, we want to highlight four essentials of any solid franchise marketing strategy: Continue reading

social-media-and-marketing

Find Out Exactly Why Your Franchise Needs to Be on Social Media

Every business has heard on multiple occasions that they need to be on social media. However, the reason some businesses either aren’t on social media or haven’t kept their presence active is because they’ve never been given a truly compelling reason for doing so. If you’re in that exact position, let’s take a look at five specific reasons why your business needs to be active on social media: Continue reading

franchisees

Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel

Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.

Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:

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