Marketing programs are an important part of franchising. Collecting funds from the different franchisees in a system can lead to greater marketing power. On the other hand, this type of policy can cause tension if some people feel that the money is not being spent the way it should be. That is why you need to make sure that your company’s marketing system is rock solid. Here are some key qualities of a great franchise marketing program: Continue reading
Over the course of just a few years, many changes have occurred across the marketing landscape. These changes are just as relevant to franchises as they are to any other type of business that’s trying to reach new customers. Since marketing has a big impact on how well a franchise is able to do and grow, we want to highlight four essentials of any solid franchise marketing strategy: Continue reading
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchises share is the need to bring in new customers on a regular basis. A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. Since franchise lead generation can be a definite challenge, we want to focus on an approach that can work very well.
Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important to note that they do present some unique challenges. Although it’s important to be aware of the considerations that apply directly to franchisee social media usage, the good news is once you know about those specific issues, you can adapt and ensure you’re making the most of your marketing strategy. Continue reading
Most franchises are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading
Social media is a proven way for a franchise to connect with potential and existing customers. Because that type of connection is quite valuable, social media can be directly responsible
for increasing revenue. While social media is quite powerful, it does come with some challenges. Since they have so many components, that’s especially true for franchises.
Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region. While it’s something that simply can’t be overlooked, it has actually become more complicated in recent years. Continue reading
Although it can yield big benefits, content marketing can be a challenge for any business. This strategy can be especially challenging for franchises. The reason is that it’s common for there to be so many different people involved in the process. While your current franchise content marketing situation may seem like an ongoing headache with no end in sight, the good news is there is a solution. And once you get the right management practices in place, you can follow several additional tips to get the best possible results from all of your efforts. Continue reading
Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.
Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:
Every business has heard on multiple occasions that they need to be on social media. However, the reason some businesses either aren’t on social media or haven’t kept their presence active is because they’ve never been given a truly compelling reason for doing so. If you’re in that exact position, let’s take a look at five specific reasons why your business needs to be active on social media: Continue reading