Category Archives: Franchise Marketing

7 Traits That Define An Exceptional Entrepreneur by Michelle Hummel

Calendar Posted on Dec 08, 2022 by Franchise Success Team

There are plenty of different opinions about entrepreneurship. Some people believe you’re born with this personality, while others think it’s something you develop over time. But regardless of where an individual falls on the spectrum of their beliefs towards entrepreneurship, what’s clear is there are specific traits that can be seen is entrepreneurs of all types. Since certain traits have been shown time and time again to be vital for long-term success, we want to share the 7 traits that define an exceptional entrepreneur. Continue reading →

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Social Media and Your Franchise: Questions You Need to Answer by Michelle Hummel

Calendar Posted on Oct 18, 2022 by Franchise Success Team

Social media is a proven way for a franchise to connect with potential and existing customers. Because that type of connection is quite valuable, social media can be directly responsible for increasing revenue. While social media is quite powerful, it does come with some challenges. Since they have so many components, that’s especially true for franchises.
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Find Out Exactly Why Your Franchise Needs to be on Social Media

Calendar Posted on Oct 04, 2022 by Franchise Success Team

Every business has heard on multiple occasions that they need to be on social media. However, the reason some businesses either aren’t on social media or haven’t kept their presence active is that they’ve never been given a truly compelling reason for doing so. If you’re in that exact position, let’s take a look at five specific reasons why your business needs to be active on social media: Continue reading →

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10 Features Franchise Businesses Should Look For When Evaluating Social Media Management Tools

Calendar Posted on Sep 27, 2022 by Franchise Success Team

Michelle Hummel Franchise Marketing ExpertIt’s amazing how many organizations and businesses still don’t use a Social Media Management Dashboard. When I say that it’s amazing, I really mean that. Any franchisor that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get the software to take care of your social media tracking. Continue reading →

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4 Top Franchise Lead Generation Strategies by Michelle Hummel

Calendar Posted on Sep 20, 2022 by Franchise Success Team

If you want to generate more leads for your franchise, here are the best strategies to utilize:

Targeted Marketing Based On Interest Level

Without targeted marketing personalization, there will be a great deal of downturn in the overall productivity of franchise opportunities. While it may take longer for companies to identify their target demographic, the end result will be more lucrative than previously anticipated. Continue reading →

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Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel

Calendar Posted on Sep 13, 2022 by Franchise Success Team

Social media is one of the best ways for franchisees to market themselves. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.

Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:

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How Franchises Are Using Social Media to Grow Their Business

Calendar Posted on Sep 06, 2022 by Franchise Success Team

It wasn’t that long ago when many franchises were at least a little skeptical about whether or not social media could do anything tangible for their bottom line. However, thanks to the explosion in social media usage across B2B and B2C demographics, franchise social media has become a standard marketing strategy for most organizations. Continue reading →

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Why More Franchises Are Embracing and Benefiting from Social Media

Calendar Posted on Aug 30, 2022 by Franchise Success Team

From using last-minute mobile deals to combating slow days by providing special offers through Facebook, more franchises are not only embracing social media but seeing real results from it. Although plenty of franchises have integrated social media into their core marketing strategy, it wasn’t long ago when this type of adoption was rare. Continue reading →

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