Since all franchise owners want this year to be more successful than the last, the question is how best to make this happen. The key to success is with your marketing strategy, and as is true with any marketing effort, you want to continue to build your brand while at the same time bring in new leads. The following are three areas you should focus your attention to achieve both brand building and lead generation: Continue reading
Filed Under Tags: franchise marketing , online presence , small business , social media | 
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Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.
Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:
Filed Under Tags: content marketing , Facebook , Franchise Content Marketing , franchise social media , Franchise Success , Instagram , Linkedin , small business , social media , social media marketing , social media training , Twitter | Leave a reply
Social Media Management and Marketing Certification
Get hands on training with Michelle Hummel, CEO of Web Strategy Plus, a full service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!
Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.
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