Tag Archives: Social Media Monitoring

Using Social Media Effectively for Franchises by Michelle Hummel

Over the past few years, social media has evolved from something that franchises viewed as helpful to an essential part of marketing. This is true for franchise owners who want to reach more customers. It’s also true for franchisors looking for potential franchisees. There are several reasons why social media has grown into such a powerful marketing channel. Not only can social media deliver an impressive ROI when managed correctly, but it also offers a level of targeting that’s simply not possible through other channels. Add to that just how much time people from all walks of life spend on social media platforms, and it’s easy to understand why social media as a marketing channel is here to stay. Continue reading

How To Identify Influencers And Find Leads Using Social Media Monitoring

If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring.

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SEO

5 Steps for SEO Success for Franchises by Michelle Hummel

SEO stands for search engine optimization. At its core, this practice is simply a way to ensure that a business website shows up in the top group of results when someone searches for a relevant keyword phrase. Because Google is always evolving, the best practices for SEO in 2018 look quite different than even a few years ago.

To help ensure that you’re on the right track with SEO, we want to cover the 5 steps for franchise SEO success during the upcoming year:

5 Steps for SEO Success

1. Start with Key Pages

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VIRTUAL SOCIAL MEDIA BOOTCAMP CERTIFICATION TRAINING

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Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am – 12pm

  • Introduction to the Social Media Management role, best practices, tools and must-have resources
  • Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
  • See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
  • Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
  • Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
  • Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11am – 12pm

BREAKOUT, Q&A WITH TEACHER, 11:30am – 12pm

Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm

  • Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
  • Learn how to build social media followers fast and inspire them to become Brand Advocates
  • We will review best practices and give you several great ideas you can use for your content strategy
  • Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
  • You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
  • Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30pm – 3pm

Session #3 – Execute Your Content Marketing Strategy 3pm – 5pm

  • Introduction on how to use the Send Social Media Management Dashboard
  • How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
  • How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
  • How to create an Email and SMS Mobile marketing campaign
  • How to optimize your social media posts – best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
  • How to pull reports to optimize your social media strategies
  • Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

1 MONTH FREE access to WebMediaUniversity.com, $197 value

ORLANDO, FL $50 Off “BlogHer 2017” Conference for Orlando Social Media Enthusiasts

#BlogHer17

June 22-24, 2017 in Orlando, FL

Join an exhilarating mix of content creators, social media stars, entrepreneurs, top brands, activists and fans at #BlogHer17!

You’ll experience inspiring keynotes, sessions where you’ll learn the latest techniques, and find opportunities to network with YOUR community.

BlogHer was founded in 2005 by Lisa Stone, Elisa Camahort Page, and Jory Des Jardins to answer the question, “Where are the women bloggers?” Since then, BlogHer has become an unstoppable movement, inspiring women to find their voices and turn their passions into content, community, and commerce, attracting some of the web’s best talent and top social sites, in topics from food and fashion to politics and parenting.

Today, the BlogHer conference is the largest annual celebration of women online content creators, social media influencers, entrepreneurs, media makers and brand marketers. BlogHer is a member of the SheKnows Media family, a mission-driven women’s media company, and the number-one women’s lifestyle digital media company, with 79 million unique visitors per month. Our mission is simple: Women inspiring women.

Check out this 2-minute compilation of last year’s conference to see what to expect: https://goo.gl/DR2UGK

ANYWHERE, USA Virtual Social Media Management & Marketing Certification Bootcamp Training

Attend Anywhere In the World!!

PLEASE HURRY, THIS WILL SELL OUT!!

RSVP: https://www.eventbrite.com/e/virtual-live-classroom-social-media-certification-tickets-38844813884

Use PROMO CODE – WSP – to get $50 off your order for a limited time!

Social Media Boot Camp training will be from 9am to 5pm EST (with breaks)

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Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am – 11am

  • Introduction to the Social Media Management role, best practices, tools and must-have resources
  • Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
  • See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
  • Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
  • Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
  • Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11am – 12pm

BREAKOUT, Q&A WITH TEACHER, 11:30am – 12pm

Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm

  • Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
  • Learn how to build social media followers fast and inspire them to become Brand Advocates
  • We will review best practices and give you several great ideas you can use for your content strategy
  • Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
  • You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
  • Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30pm – 3pm

Session #3 – Execute Your Content Marketing Strategy 3pm – 5pm

  • Introduction on how to use the Send Social Media Management Dashboard
  • How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
  • How to set up your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
  • How to create an Email and SMS Mobile marketing campaign
  • How to optimize your social media posts – the best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
  • How to pull reports to optimize your social media strategies
  • Classroom Work: You will input your Social Media Content into the posting dashboard

RSVP: https://www.eventbrite.com/e/virtual-live-classroom-social-media-certification-tickets-38844813884

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Industries we specialize in for Social Media Training:

Accountants
Authors/Writers
Construction
Educational Facilities
Entertainment
Fashion/Beauty/Fitness
Financial/Brokers/Insurance
Healthcare
Hospitality
Legal
Marketers
Musicians
Non Profits
Real Estate/Realtors/Home Builders
Recruiters
Restaurant
Retail
Sales
Travel