If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring.
What’s the Best Way to Find Relevant Influencers?
Just because someone is a social media influencer doesn’t mean they’re going to be interested in your content. In order to find the right influencers, you need to find people within your industry and/or niche. Fortunately, this is something that a quality social media monitoring tool will make easy for you to do.
With the help of the right tool, you’ll be able to identify people who are sharing content that’s related to your business. Next, you’ll be able to see what kind of reach and engagement that content generates. From there, it will be possible for you to start building relationships with the influencers who are originally sharing the content.
Tips for Using Social Media Monitoring to Find Leads
What’s great about the strategy outlined above is not only will you be able to find the influencers who are originally sharing the content, but you’ll also have an opportunity to identify the people who are interacting with that content. Since that interaction is a clear sign that people have an interest in your industry and/or niche, there’s a very good chance that they may be ideal leads for your business.
While this type of identification is a very good starting point that can help you generate leads, it’s just one of many options for social media lead generation. For Facebook, two proven strategies are competitions and customized tabs. On Twitter, Lead Generation Cards can work very well when utilized correctly.
What’s really appealing about Lead Generation Cards is even if you’re in a B2B industry that may present challenges in terms of shareable content, the targeting provided through this program may be exactly what you need to reach the right users. The same can be true for using the various targeting tools that LinkedIn provides.
Finally, while it can take extra effort to create quality videos for YouTube, this platform can be very useful for generating leads. Not only can YouTube videos allow you to target specific search engine result pages, but the format is very conducive to driving leads. By providing an introduction to useful information and then asking viewers to enter their email address if they want more, you’ll find that it’s possible to achieve a very strong conversion rate. Having that ability is one of many reasons why YouTube is an excellent social media tool for business.
If you’re ready to start using a tool that will make it possible for you to identify influencers and find leads, take a look at all the features the Send Social Media monitoring dashboard has to offer.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!