Tag Archives: social media training

franchisees

Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel

Social media is one of the best ways for franchises to market themselves in 2018. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.

Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:

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Social Media Marketing Certification

ANYWHERE, USA Virtual Social Media Management & Marketing Certification Bootcamp Training

EXCLUSIVE OFFER: VIRTUAL SOCIAL MEDIA BOOTCAMP TRAINING!

Instructor Led, Hands-On Training: Social Media Certification

Only $299 for the first 10 sign ups! $499 per person thereafter
PLEASE HURRY, THIS WILL SELL OUT!!

Social Media Bootcamp training will be from 9 am to 5 pm EST (with breaks)

Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am – 12pm

  • Introduction to the Social Media Management role, best practices, tools and must-have resources
  • Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
  • See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
  • Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
  • Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
  • Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11 am – 12 pm

BREAKOUT, Q&A WITH TEACHER, 11:30 am – 12 pm

Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm

  • Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
  • Learn how to build social media followers fast and inspire them to become Brand Advocates
  • We will review best practices and give you several great ideas you can use for your content strategy
  • Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
  • You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
  • Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30 pm – 3 pm

Session #3 – Execute Your Content Marketing Strategy 3 pm – 5 pm

  • Introduction on how to use the Send Social Media Management Dashboard
  • How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
  • How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
  • How to create an Email and SMS Mobile marketing campaign
  • How to optimize your social media posts – best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
  • How to pull reports to optimize your social media strategies
  • Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following: