Franchise Marketing Essentials You Need to Know
Marketing programs are an important part of franchising. Collecting funds from the different franchisees in a system can lead to greater marketing power. On the other hand, this type of […]
3 Must Know Success Factors When Marketing a Franchise by Michelle Hummel
Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important […]
5 Steps for SEO Success for Franchises by Michelle Hummel
SEO stands for search engine optimization. At its core, this practice is simply a way to ensure that a business website shows up in the top group of results when […]
The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel
Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it […]
10 Features Franchise Businesses Should Look For When Evaluating Social Media Management Tools
It’s amazing how many organizations and businesses still don’t use a Social Media Management Dashboard. When I say that it’s amazing, I really mean that. Any franchisor that does not […]