10 Features Franchise Businesses Should Look For When Evaluating Social Media Management Tools

Michelle Hummel Franchise Marketing ExpertIt’s amazing how many organizations and businesses still don’t use a Social Media Management Dashboard. When I say that it’s amazing, I really mean that. Any franchisor that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get the software to take care of your social media tracking. Continue reading

4 Top Franchise Lead Generation Strategies by Michelle Hummel

If you want to generate more leads for your franchise, here are the best strategies to utilize:

Targeted Marketing Based On Interest Level

Without targeted marketing personalization, there will be a great deal of downturn in the overall productivity of franchise opportunities. While it may take longer for companies to identify their target demographic, the end result will be more lucrative than previously anticipated. Continue reading

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Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel

Social media is one of the best ways for franchisees to market themselves. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid.

Fortunately, there is a way for franchises to fully harness the power of social media and simultaneously protect their brand. The key to striking this balance is to create a social media policy for franchisees. Here are some of the most important elements to keep in mind as you work on creating this policy:

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How Franchises Are Using Social Media to Grow Their Business

It wasn’t that long ago when many franchises were at least a little skeptical about whether or not social media could do anything tangible for their bottom line. However, thanks to the explosion in social media usage across B2B and B2C demographics, franchise social media has become a standard marketing strategy for most organizations. Continue reading

Why More Franchises Are Embracing and Benefiting from Social Media

From using last-minute mobile deals to combating slow days by providing special offers through Facebook, more franchises are not only embracing social media but seeing real results from it. Although plenty of franchises have integrated social media into their core marketing strategy, it wasn’t long ago when this type of adoption was rare. Continue reading

5 Simple Ways to Drive More Facebook Traffic to Your Business Website

Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn’t enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page but how to get traffic from Facebook to your business website.

If you know that Facebook can do a lot for your business but you have no idea how to get started, don’t feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website:

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Michelle Hummel, Founder of The Franchise Success Team, Named Alignable’s 2021 Local Business Person Of The Year

Web Strategy Plus is pleased to announce Michelle Hummel wins
Alignable’s 2021 Local Business Person of the Year Contest

The largest online referral network for small businesses, Alignable.com is announcing the results of its search for local business leaders who’ve gone above and beyond to help peers during the COVID crisis. Today, Alignable’s network is honoring Cincinnati’s Michelle Hummel, CEO of Web Strategy Plus, Franchise Success Team, SEND Social Media, Social Media Enthusiasts and Web Media University as Local Business Person of the year

Alignable amassed an incredible 86,000+ votes and recommendations about hometown business heroes. During a time where at least two-thirds of small businesses have regularly reported suffering negative effects from COVID issues, it’s clear with this outpouring of support just how much small business owners wanted to recognize the extraordinary efforts of their peers.

A Testament to the Bond Between SMBs 

“To see so many business owners celebrate their peers was awesome — 60 votes landed every minute at the height of the contest,” said Eric Groves, Alignable’s Co-Founder and CEO. “This frenetic level of participation is a testament to the strength of the business relationships forged and reinforced over the past year.”

Alignable’s 2021 Local Business Person Of The Year Contest took place from January 6 to February 5, 2021. Alignable invited its 6 million+ members to vote for their favorite peers.  In all, 2,962 local business people emerged victorious across North America, after 61,000+ votes were tallied and 25,000+ recommendations were reviewed. 

Hummel, who also won the honor in 2019, is passionate about helping fellow entrepreneurs with their online marketing strategies. She travels nationwide teaching social media training through Web Media University and with SCORE. Hummel has written three books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media,” where she shares her best-kept secrets to success. A current contributing content writer for The Social Media Monthly, Franchise Dictionary Magazine and The Franchise Woman. Hummel has also established 22 chapters nationwide for the Social Media Enthusiasts. She specializes in helping franchisors and franchisees develop an integrated web marketing program to drive leads. Contact Michelle Hummel at michelle@webstrategyplus.com or 513-399-6025.

About Alignable

Alignable.com is the largest online referral network for small businesses in the U.S. and Canada. With 6 million+ members across 35,000+ local communities, Alignable is the network where small business owners drive leads and prospects, generate referrals, land new business, build trusted relationships, and share great advice. 

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Top 4 Red Flags of Franchise Marketing by Michelle Hummel

Creating a strong and effective franchise marketing plan can help franchisees and the entire organization flourish. However, creating this type of plan isn’t easy. Whether you’re in the process of creating a franchise marketing strategy or are concerned that your current plan has some significant issues, there are quite a few pitfalls that can come up during the planning and execution of marketing. Through our franchise marketing services, we’ve had direct experience seeing and helping to resolve many of these pitfalls. That’s why we want to share four red flags you’ll want to watch out for with your own franchise marketing efforts:

1. Inconsistency

One of the advantages franchises have is the ability to use their scale to continue growing their brand. However, many franchises miss out on making the most of this advantage. This is because they don’t create a consistent experience across their entire brand. A surprising finding of a franchisee survey was that 49% of franchisees “are not required to follow specific corporate recommendations on marketing strategy.” So even though it is helpful to get input from franchisees about what’s working best and which areas need improvement, your marketing plan should ensure consistency across all operators.

2. Scattered Campaigns

Both direct mail and email are channels that can work well for franchise marketing. While plenty of franchises are aware of these channels, they often make a significant mistake when trying to use them. That mistake is not managing these efforts through an integrated platform. Not having a centralized platform will increase marketing costs and decrease the efficiency of campaigns.

3. Lack of Budget

With marketing channels like social media, it’s possible to get more bang for your buck by creating campaigns and content that gain organic momentum. Although increasing marketing ROI is great, getting campaigns up and running still requires having a budget. So if a marketing plan doesn’t include getting at least some financial support from franchisees, chances are very good that it’s going to significantly hamper results.

4. Forgetting About Personalization

As a franchise, you probably want your presence to spread well beyond your home base. It’s normal to have aspirations to create an established presence on a national or even international scale. One important thing to keep in mind as your franchise is opened in more locations is marketing efforts should be personalized to the area. When franchisees don’t take regional or cultural differences into account, they miss out on a big opportunity to tailor their marketing efforts in a way that helps them to resonate even more (while still maintaining a consistent brand image).

If you want to avoid these mistakes and/or need help with your franchise marketing, be sure to take a look at how Web Strategy Plus can help.

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free-consultation

Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!

 

Nationwide 2020 Social Media Management Certification Boot Camp Schedule Announced by CEO, Michelle Hummel, from Web Strategy Plus

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency recently nominated for the Woman-Owned Business of the year! She is the Founder of Web Media University, a platform teaching social media training virtually worldwide. Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels nationwide to her 25 Social Media Enthusiast chapters providing in-person social media certification boot camps, keynotes, and in-depth training. She’s a current contributing editor to The Franchise Woman and The Franchise Dictionary magazines. Founder of the Franchise Success Team an alliance of leaders in the franchise space to offer an all-in-one solution to the franchise industry. Published author of three books in her series, “The Social Media Magnet: Everything You Need to Know to Attract Customers Through Social Media.”

Social Media Certification Training Agenda

Session #1 – Targeted Marketing Strategies
Learn how to find and engage with your target audience on the right Social Media networks for your business
Intro to the Social Media Management role and best practices
Review of your top Competitors and a plan on how you can win in your industry
In-Class Work: Create Your Social Media Content Marketing Strategy

Session #2 – Developing Your Content Marketing Strategy
Learn how to build social media followers with an engaging content strategy that inspires Brand Advocates
Review best practices for developing an engaging content marketing strategy
Review tools & resources to help build your content and marketing campaigns
In-Class Work: Create Your Editorial Content Marketing Calendar

Session #3 – Executing Your Marketing Strategy
Review best practices for social media marketing
Implement your marketing strategy
Review the most popular social media marketing strategies
Demonstrate what a Social Media Management Dashboard can do for your business
In-Class Work: Setup your Social Media Management Dashboard

Michelle will be available to schedule a 30-minute follow-up phone call session after your training to review any additional questions you have before taking the final exam. Pass the Final Exam to get your Social Media Management Certification. Receive a beautiful framed certificate you can hang proudly on your wall. For further credibility online you will also get a certification image badge for your LinkedIn profile.

2020 Social Media Management Boot Camp Schedule Announced:

COLUMBUS, OHIO MARCH 6TH

Social Media Marketing & Management Boot Camp at Indiana Wesleyan University

KANSAS CITY, MO MARCH 14TH

Social Media Marketing & Management Boot Camp at the Kaufman Foundation Conference Center

MIAMI, FL MARCH 19TH

Social Media Marketing & Management Boot Camp at StartHub Miami

WEST CHESTER, OHIO APRIL 2ND

Social Media Marketing & Management Boot Camp at Indiana Wesleyan University
DOBBS FERRY, NY APRIL 24TH

Social Media Marketing & Management Boot Camat HudCo

LAS VEGAS, NV MAY 14TH

Social Media Marketing & Management Boot Camp at InIntelligent Office

NASHVILLE, TN JUNE 11TH

Social Media Marketing & Management Bootcamp at 3LS Workspaces

GRAND RAPIDS, MI JUNE 24TH

Social Media Marketing & Management Bootcamp at the Treehuis

CHICAGO, IL JULY 29TH

Social Media Marketing & Management Bootcamp at BeOffice Urban Workspaces

ATLANTA, GA SEPT 16TH

Social Media Marketing & Management Boot Camp at Nexus 1201

ORLANDO, FL NOVEMBER 12TH

Social Media Marketing & Management Boot Camp at Novel Coworking

ANYWHERE, USA

Virtual Live Classroom Social Media Boot Camp, dates available through December 2020, classes taught on the first Monday of each month.

See what other attendees are saying:

“This class was well worth the investment and Michelle is an excellent trainer. We’ve already built our social media strategy for the entire season and finally, feel like we can manage it effectively.”
– Mark Bersani, Owner of Loveland Canoe

“The Social Media Boot Camp was fantastic. Anyone looking to maximize and streamline their social media effort strategy…this is a must.”
– Carrie Shoemaker, Marketing Director, St. Joseph Home Cincinnati

“Michelle did a great job of walking us through the various platforms. She was easy to understand and practical in her approach. I can honestly say that I am getting more clients than ever before by applying her social media strategies. I highly recommend this class for newbies as well as seasoned biz owners who want a good refresher. Thanks, Michelle.”
– Marla Cohen, Owner of Mantra Massage

“I took Michelle Hummel’s Social Media Boot Camp course and she was EXTREMELY informative and helpful. She was easy to listen to, the course was interactive, and I learned SO much. I will be recommending this to the rest of my marketing coworkers. Thank you, Michelle.”
– Schuyler Esen, Social Media Marketing Specialist, Hills Properties

“Left the class with a new understanding of social media marketing and a handful of tools that I can apply to my business’s social media management. I highly recommend a boot camp with Michelle.”
– Hannah Richards, Marketing Manager, Design Decor Art Group

“Michelle shared her expertise on how to successfully manage a social media strategy for a business. She started the class with an introduction to various media platforms. Then she provided me with tools and tips to create posts, grow our audience and manage time. Great class.”
– Molly Weaver, Capacity Coordinator, Covington Business Council

“Michelle did a great job of explaining the various applications to help identify the best platforms for my business. I felt much more confident about using social media after attending her class.”
– Bonnie Arend, Owner of Home Styles by Design

 

 

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What Franchisees Look for in a Franchisor

What Franchisees Look for in a Franchisor

As a franchisor, you’re always on the lookout for the right entrepreneur to franchise your business and represent your brand. You know what you’re looking for and it’s important that potential candidates meet your criteria and expectations. And while it’s essential to make sure they’re the right fit for you it’s equally important that you’re a good fit for them. Investing in a business is a serious commitment and in order to attract and recruit high-quality candidates that will successfully uphold your brand’s image and values, it’s important to know what franchisees look for in a franchisor.

Are Your Values and Company Culture What They’re Looking For?

One of the most significant factors that franchisees consider before committing to a contract is whether or not your company’s culture and values align with theirs. Working with like-minded people is an important factor in a successful business relationship and can make things difficult if they’re not in sync. But demonstrating how compatible your values are with theirs can show franchisees how well your organization can help them achieve their business goals.

What Makes Your Product or Service Stand Out From the Competition?

With so many options available for franchisees, it’s important to be able to demonstrate the benefits that come with franchising your business. What makes your product unique? What sets you above the competition? And how will your product help them be profitable in their market are all important questions potential investors will have. So be prepared to show them how them why your franchise offers the best products and services available.

What Kind of Information Do You Provide Prospective Investors?

A successful business relationship is built on mutual trust and being able to quickly provide potential investors with basic information is an essential part of creating a long-lasting partnership. Being upfront about initial investment costs, minimum net worth requirements, and what territories are open in their area and other start-up aspects not only provides franchisees with important operating information, but also provides you with the opportunity to show investors that your company values honesty and communication, two important values many franchisees look for in a franchisor.

What’s Your Long Term Plan for Franchisees?

Success often doesn’t happen overnight and successfully growing a business takes a well thought out long term strategy. Franchisees are looking for a franchisor who is committed to ensuring their business is able to thrive and that they have the resources and support to help them grow. A carefully laid out long term strategy shows franchisees you value their business and you’re invested in their long term success.

Providing You with What You Need

Whether you’re a franchisor or a franchisee, Franchise Success Team has the expertise you need for successful franchise development. Our team of industry experts and collaborative approach provides you with customized solutions to help your business grow. If you’re looking to build your brand and grow your franchise contact us today for a free consultation. 

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