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Learn the latest trends, strategies, and must-know advice from the Franchise Success Team.

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The Ultimate Franchise Marketing Checklist: 10 Essential Strategies for Growth

In the dynamic world of franchising, success is not solely dependent on the strength of the business model; it also hinges on the effectiveness of marketing strategies employed. From attracting prospective franchisees to building brand awareness and driving customer engagement, a well-crafted marketing approach is essential for..
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Recent Blogs

Voice Search and “Near Me” Marketing: What Franchises Must Do to Stay Visible

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Zero Click Marketing: How Franchises Win Without Customers Ever Leaving Social Media

Zero Click Marketing: How Franchises Win Without Customers Ever Leaving Social Media

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Why Mobile Experience Can Make or Break Franchise Sales

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The Power of Local Partnerships for Franchise Growth

The Power of Local Partnerships for Franchise Growth

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Your Website Is Your Best Salesperson: How Franchises Turn Visitors Into Customers

Your Website Is Your Best Salesperson: How Franchises Turn Visitors Into Customers

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Social Media for Franchises: What Corporate Should Control vs. What Locations Should Own

Social Media for Franchises: What Corporate Should Control vs. What Locations Should Own

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All Blogs

4 Top Franchise Lead Generation Strategies by Michelle Hummel

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Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel

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How Franchises Are Using Social Media to Grow Their Business

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Why More Franchises Are Embracing and Benefiting from Social Media

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5 Simple Ways to Drive More Facebook Traffic to Your Business Website

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Michelle Hummel, Founder of The Franchise Success Team, Named Alignable’s 2021 Local Business Person Of The Year

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Why Every Franchise Brand Needs a Social Media Policy and Handbook

Why Every Franchise Brand Needs a Social Media Policy and Handbook

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10 Ways the Top Franchise Brands Are Using Social Media Marketing to Beat the Competition

10 Ways the Top Franchise Brands Are Using Social Media Marketing to Beat the Competition

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Top 5 Ways to Get More Franchise Leads Using Social Media

Top 5 Ways to Get More Franchise Leads Using Social Media

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How Influencer Marketing Can Significantly Grow Your Franchise Brand

How Influencer Marketing Can Significantly Grow Your Franchise Brand

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Best Franchise Marketing Strategies to Use in 2024 to Go Viral

Best Franchise Marketing Strategies to Use in 2024 to Go Viral

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For a franchise to succeed, especially in a competitive local market, a well-crafted local marketing strategy is essential.

What Should a Local Franchise Marketing Strategy Look Like?

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Scaling Your Franchise Business: Insider Tips for Expansion and Growth

Scaling Your Franchise Business: Insider Tips for Expansion and Growth

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What to Consider Before Choosing an Accountant for Your Franchise Business

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5 Great Ways To Help Track Mileage for Your Franchise

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Franchise Marketing in 2026: What Will Separate the Brands That Grow From the Ones That Stall

Franchise Marketing in 2026: What Will Separate the Brands That Grow From the Ones That Stall

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Search, Social, and AI: How Franchise Discovery Is Changing and What to Do About It

Search, Social, and AI: How Franchise Discovery Is Changing and What to Do About It

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Maximizing Holiday Hours: How Franchises Can Automate Marketing and Still Stay Active Online

Maximizing Holiday Hours: How Franchises Can Automate Marketing and Still Stay Active Online

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Franchise Holiday Playbook: How to Align Corporate and Local Marketing for Maximum Impact

Franchise Holiday Playbook: How to Align Corporate and Local Marketing for Maximum Impact

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12 Days of Content: Daily Social Media Ideas Every Franchise Can Use to Drive Engagement

12 Days of Content: Daily Social Media Ideas Every Franchise Can Use to Drive Engagement

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Holiday Geo-Targeting: How to Reach Shoppers Who Are Ready to Buy Near Every Franchise Location

Holiday Geo-Targeting: How to Reach Shoppers Who Are Ready to Buy Near Every Franchise Location

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