Since all franchise owners want this year to be more successful than the last, the question is how best to make this happen. The key to success is with your marketing strategy, and as is true with any marketing effort, you want to continue to build your brand while at the same time bring in new leads. The following are three areas you should focus your attention to achieve both brand building and lead generation: Continue reading
It would be hard to find a franchisor or franchisee owner who isn’t interested in becoming even more successful. Regardless of where an owner or operator is at with their business, it always feels great to take your success to the next level. Continue reading
It wasn’t that long ago when many franchises were at least a little skeptical about whether or not social media could do anything tangible for their bottom line. However, thanks to the explosion in social media usage across B2B and B2C demographics, franchise social media has become a standard marketing strategy for most organizations. Continue reading
Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important to note that they do present some unique challenges. Although it’s important to be aware of the considerations that apply directly to franchisee social media usage, the good news is once you know about those specific issues, you can adapt and ensure you’re making the most of your marketing strategy. Continue reading
Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn’t enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page but how to get traffic from Facebook to your business website.
If you know that Facebook can do a lot for your business but you have no idea how to get started, don’t feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website:
In recent months, there’s been a lot of attention on many of the extra obstacles women face in their professional lives. Although it may seem like the odds are impossibly stacked against women, there are some bright spots of very good news.
One of the brightest spots is in regards to women and entrepreneurship. Specifically, there are a lot of really compelling reasons why women and franchises are an incredible business match. We want to highlight the top 5 reasons why women and franchises are the perfect business match. Continue reading
Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region. While it’s something that simply can’t be overlooked, it has actually become more complicated in recent years. Continue reading
Successful social media marketing can be a challenge for any type of business. But this task can be especially challenging for franchises. One of the reasons is that it can be difficult for a franchise to strike the right balance between maintaining a consistent brand identity and giving individual locations their own personality.
Although franchise social media marketing can be quite challenging, there are ways to make it work. Proven social media marketing tips for franchises that work and will continue to be effective include:
1. Creating Content Guidelines
Franchisees get a lot of value out of being part of a larger brand. Since there is value in that association, most franchisees don’t have any problem following guidelines that help them stay in line with the brand. At the same time, it’s helpful for franchisees to have a way to showcase the personality of their location. Doing so helps to create connections with both existing and potential customers. The best way to achieve both objectives is to create and issue content guidelines. By creating a type of map or blueprint for franchisees to follow, they can add their own flair to the brand’s existing identity.
2. Make Consistency a Priority
Consistency is something that will improve any type of franchise marketing services. It can be possible to build some momentum on social without much consistency. That being said, social media efforts are almost always going to be more successful when they’re done on a consistent basis. Consistency helps to create a type of snowball that increases both the reach and engagement franchisees are able to achieve through social.
3. Give Franchisees the Ability to Measure Their Efforts
Testing is an integral part of online marketing for a franchise. That’s just as true of social as it is for other channels, which is why it’s very important to give franchisees the ability to test different things and easily see the results. One interesting thing about the nature of social media is what works great for one franchise location may not be ideal for another. By creating a culture that encourages testing, you can empower individual franchise owners to be proactive about figuring out what works best for them on social. Not only can this information then help make social media marketing stronger across an entire organization, but it will also provide starting points that other franchisees can refine through their own testing efforts.
Whether your franchise is already doing social media marketing or you’re trying to get this initiative off the ground if you want expert guidance to help ensure that all your efforts are as effective as possible, learn more about how Franchise Success Team can help your organization.
Michelle has been a franchise advisor for 15+ years. She also holds a valuable Internet Marketing Degree – however, with the ever-changing world of web marketing she strives to learn something new every day. Michelle can help you develop marketing, sales, and lead generation strategies that produce real results.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!
Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading