The Top 5 Reasons Why Women and Franchises Are the Perfect Business Match by Michelle Hummel

In recent months, there’s been a lot of attention on many of the extra obstacles women face in their professional lives. Although it may seem like the odds are impossibly stacked against women, there are some bright spots of very good news.

One of the brightest spots is in regards to women and entrepreneurship. Specifically, there are a lot of really compelling reasons why women and franchises are an incredible business match. We want to highlight the top 5 reasons why women and franchises are the perfect business match. Continue reading

Top 4 Red Flags of Franchise Marketing by Michelle Hummel

Creating a strong and effective franchise marketing plan can help franchisees and the entire organization flourish. However, creating this type of plan isn’t easy. Whether you’re in the process of creating a franchise marketing strategy or are concerned that your current plan has some significant issues, there are quite a few pitfalls that can come up during the planning and execution of marketing. Through our franchise marketing services, we’ve had direct experience seeing and helping to resolve many of these pitfalls. That’s why we want to share four red flags you’ll want to watch out for with your own franchise marketing efforts:

1. Inconsistency

One of the advantages franchises have is the ability to use their scale to continue growing their brand. However, many franchises miss out on making the most of this advantage. This is because they don’t create a consistent experience across their entire brand. A surprising finding of a franchisee survey was that 49% of franchisees “are not required to follow specific corporate recommendations on marketing strategy.” So even though it is helpful to get input from franchisees about what’s working best and which areas need improvement, your marketing plan should ensure consistency across all operators.

2. Scattered Campaigns

Both direct mail and email are channels that can work well for franchise marketing. While plenty of franchises are aware of these channels, they often make a significant mistake when trying to use them. That mistake is not managing these efforts through an integrated platform. Not having a centralized platform will increase marketing costs and decrease the efficiency of campaigns.

3. Lack of Budget

With marketing channels like social media, it’s possible to get more bang for your buck by creating campaigns and content that gain organic momentum. Although increasing marketing ROI is great, getting campaigns up and running still requires having a budget. So if a marketing plan doesn’t include getting at least some financial support from franchisees, chances are very good that it’s going to significantly hamper results.

4. Forgetting About Personalization

As a franchise, you probably want your presence to spread well beyond your home base. It’s normal to have aspirations to create an established presence on a national or even international scale. One important thing to keep in mind as your franchise is opened in more locations is marketing efforts should be personalized to the area. When franchisees don’t take regional or cultural differences into account, they miss out on a big opportunity to tailor their marketing efforts in a way that helps them to resonate even more (while still maintaining a consistent brand image).

If you want to avoid these mistakes and/or need help with your franchise marketing, be sure to take a look at how Web Strategy Plus can help.

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free-consultation

Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!

 

Find Out Exactly Why Your Franchise Needs to be on Social Media

Every business has heard on multiple occasions that they need to be on social media. However, the reason some businesses either aren’t on social media or haven’t kept their presence active is that they’ve never been given a truly compelling reason for doing so. If you’re in that exact position, let’s take a look at five specific reasons why your business needs to be active on social media: Continue reading

3 Must Know Success Factors When Marketing a Franchise by Michelle Hummel

Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important to note that they do present some unique challenges. Although it’s important to be aware of the considerations that apply directly to franchisee social media usage, the good news is once you know about those specific issues, you can adapt and ensure you’re making the most of your marketing strategy. Continue reading

The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel

Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading

Why More Franchises Are Embracing and Benefiting from Social Media

From using last-minute mobile deals to combating slow days by providing special offers through Facebook, more franchises are not only embracing social media but seeing real results from it. Although plenty of franchises have integrated social media into their core marketing strategy, it wasn’t long ago when this type of adoption was rare. Continue reading

Nationwide 2020 Social Media Management Certification Boot Camp Schedule Announced by CEO, Michelle Hummel, from Web Strategy Plus

Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency recently nominated for the Woman-Owned Business of the year! She is the Founder of Web Media University, a platform teaching social media training virtually worldwide. Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels nationwide to her 25 Social Media Enthusiast chapters providing in-person social media certification boot camps, keynotes, and in-depth training. She’s a current contributing editor to The Franchise Woman and The Franchise Dictionary magazines. Founder of the Franchise Success Team an alliance of leaders in the franchise space to offer an all-in-one solution to the franchise industry. Published author of three books in her series, “The Social Media Magnet: Everything You Need to Know to Attract Customers Through Social Media.”

Social Media Certification Training Agenda

Session #1 – Targeted Marketing Strategies
Learn how to find and engage with your target audience on the right Social Media networks for your business
Intro to the Social Media Management role and best practices
Review of your top Competitors and a plan on how you can win in your industry
In-Class Work: Create Your Social Media Content Marketing Strategy

Session #2 – Developing Your Content Marketing Strategy
Learn how to build social media followers with an engaging content strategy that inspires Brand Advocates
Review best practices for developing an engaging content marketing strategy
Review tools & resources to help build your content and marketing campaigns
In-Class Work: Create Your Editorial Content Marketing Calendar

Session #3 – Executing Your Marketing Strategy
Review best practices for social media marketing
Implement your marketing strategy
Review the most popular social media marketing strategies
Demonstrate what a Social Media Management Dashboard can do for your business
In-Class Work: Setup your Social Media Management Dashboard

Michelle will be available to schedule a 30-minute follow-up phone call session after your training to review any additional questions you have before taking the final exam. Pass the Final Exam to get your Social Media Management Certification. Receive a beautiful framed certificate you can hang proudly on your wall. For further credibility online you will also get a certification image badge for your LinkedIn profile.

2020 Social Media Management Boot Camp Schedule Announced:

COLUMBUS, OHIO MARCH 6TH

Social Media Marketing & Management Boot Camp at Indiana Wesleyan University

KANSAS CITY, MO MARCH 14TH

Social Media Marketing & Management Boot Camp at the Kaufman Foundation Conference Center

MIAMI, FL MARCH 19TH

Social Media Marketing & Management Boot Camp at StartHub Miami

WEST CHESTER, OHIO APRIL 2ND

Social Media Marketing & Management Boot Camp at Indiana Wesleyan University
DOBBS FERRY, NY APRIL 24TH

Social Media Marketing & Management Boot Camat HudCo

LAS VEGAS, NV MAY 14TH

Social Media Marketing & Management Boot Camp at InIntelligent Office

NASHVILLE, TN JUNE 11TH

Social Media Marketing & Management Bootcamp at 3LS Workspaces

GRAND RAPIDS, MI JUNE 24TH

Social Media Marketing & Management Bootcamp at the Treehuis

CHICAGO, IL JULY 29TH

Social Media Marketing & Management Bootcamp at BeOffice Urban Workspaces

ATLANTA, GA SEPT 16TH

Social Media Marketing & Management Boot Camp at Nexus 1201

ORLANDO, FL NOVEMBER 12TH

Social Media Marketing & Management Boot Camp at Novel Coworking

ANYWHERE, USA

Virtual Live Classroom Social Media Boot Camp, dates available through December 2020, classes taught on the first Monday of each month.

See what other attendees are saying:

“This class was well worth the investment and Michelle is an excellent trainer. We’ve already built our social media strategy for the entire season and finally, feel like we can manage it effectively.”
– Mark Bersani, Owner of Loveland Canoe

“The Social Media Boot Camp was fantastic. Anyone looking to maximize and streamline their social media effort strategy…this is a must.”
– Carrie Shoemaker, Marketing Director, St. Joseph Home Cincinnati

“Michelle did a great job of walking us through the various platforms. She was easy to understand and practical in her approach. I can honestly say that I am getting more clients than ever before by applying her social media strategies. I highly recommend this class for newbies as well as seasoned biz owners who want a good refresher. Thanks, Michelle.”
– Marla Cohen, Owner of Mantra Massage

“I took Michelle Hummel’s Social Media Boot Camp course and she was EXTREMELY informative and helpful. She was easy to listen to, the course was interactive, and I learned SO much. I will be recommending this to the rest of my marketing coworkers. Thank you, Michelle.”
– Schuyler Esen, Social Media Marketing Specialist, Hills Properties

“Left the class with a new understanding of social media marketing and a handful of tools that I can apply to my business’s social media management. I highly recommend a boot camp with Michelle.”
– Hannah Richards, Marketing Manager, Design Decor Art Group

“Michelle shared her expertise on how to successfully manage a social media strategy for a business. She started the class with an introduction to various media platforms. Then she provided me with tools and tips to create posts, grow our audience and manage time. Great class.”
– Molly Weaver, Capacity Coordinator, Covington Business Council

“Michelle did a great job of explaining the various applications to help identify the best platforms for my business. I felt much more confident about using social media after attending her class.”
– Bonnie Arend, Owner of Home Styles by Design

 

 

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Franchise Lead Generation: Can Content Marketing Help?

While franchises can be found in just about any industry, they all share some common traits. One trait that all franchisees share is the need to bring in new customers on a regular basis. A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. Since franchise lead generation can be a definite challenge, we want to focus on an approach that can work very well.

Continue reading

What Franchisees Look for in a Franchisor

What Franchisees Look for in a Franchisor

As a franchisor, you’re always on the lookout for the right entrepreneur to franchise your business and represent your brand. You know what you’re looking for and it’s important that potential candidates meet your criteria and expectations. And while it’s essential to make sure they’re the right fit for you it’s equally important that you’re a good fit for them. Investing in a business is a serious commitment and in order to attract and recruit high-quality candidates that will successfully uphold your brand’s image and values, it’s important to know what franchisees look for in a franchisor.

Are Your Values and Company Culture What They’re Looking For?

One of the most significant factors that franchisees consider before committing to a contract is whether or not your company’s culture and values align with theirs. Working with like-minded people is an important factor in a successful business relationship and can make things difficult if they’re not in sync. But demonstrating how compatible your values are with theirs can show franchisees how well your organization can help them achieve their business goals.

What Makes Your Product or Service Stand Out From the Competition?

With so many options available for franchisees, it’s important to be able to demonstrate the benefits that come with franchising your business. What makes your product unique? What sets you above the competition? And how will your product help them be profitable in their market are all important questions potential investors will have. So be prepared to show them how them why your franchise offers the best products and services available.

What Kind of Information Do You Provide Prospective Investors?

A successful business relationship is built on mutual trust and being able to quickly provide potential investors with basic information is an essential part of creating a long-lasting partnership. Being upfront about initial investment costs, minimum net worth requirements, and what territories are open in their area and other start-up aspects not only provides franchisees with important operating information, but also provides you with the opportunity to show investors that your company values honesty and communication, two important values many franchisees look for in a franchisor.

What’s Your Long Term Plan for Franchisees?

Success often doesn’t happen overnight and successfully growing a business takes a well thought out long term strategy. Franchisees are looking for a franchisor who is committed to ensuring their business is able to thrive and that they have the resources and support to help them grow. A carefully laid out long term strategy shows franchisees you value their business and you’re invested in their long term success.

Providing You with What You Need

Whether you’re a franchisor or a franchisee, Franchise Success Team has the expertise you need for successful franchise development. Our team of industry experts and collaborative approach provides you with customized solutions to help your business grow. If you’re looking to build your brand and grow your franchise contact us today for a free consultation. 

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