Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn’t enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page but how to get traffic from Facebook to your business website.

If you know that Facebook can do a lot for your business but you have no idea how to get started, don’t feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website:

Content is King

When it comes to Facebook training for business, one of the most important things to remember is that if you want people to come from Facebook to your website, there needs to be content that they’re interested in reading. If your site only consists of a few pages, it’s going to be nearly impossible to capture the attention of Facebook users. By investing in quality content in the form of blog posts and other types of content, you’ll give people a reason to check out your site.

Make Sharing Seamless

Successful Facebook marketing requires that your site’s content gets shared. To ensure that people don’t run into any roadblocks when they find something they want to share, your site needs to have features like a floating social media sidebar that allow sharing to happen with a single click.

Ensure Posts are Optimized

There are two main ways to ensure a post is fully optimized. If you’re making the post yourself, opt to post a photo and then add the relevant link. This approach will ensure your post includes the largest picture possible. And since other people will be sharing your posts, make sure the blog posts include a relevant picture that Facebook can automatically pull in.

Take Advantage of Other Page Opportunities

New posts aren’t the only place where you can link to your site. By not only linking to your homepage but also taking advantage of relevant opportunities to link to specific pages like products or services, you will be able to drive more traffic and ensure that the visitors who come to your site are highly targeted.

Experiment with Paid Promotion

When compared to other established ad platforms, Facebook advertising is currently a steal. Although it’s unlikely to stay that way forever, now is the perfect opportunity to experiment and learn how to get the best ROI on goals like increasing Facebook’s organic reach. By mixing the first four tactics with paid promotion, it’s possible to drive highly targeted visitors to your website. Best of all, you can see exactly what’s working best by using a Facebook analytics tool.

If you’re ready for your company to be on social media but aren’t sure how to get started, an experienced social media consultant can help you create and implement a very effective strategy.

Michelle has been a franchise advisor for 15+ years. She also holds a valuable Internet Marketing Degree – however, with the ever-changing world of web marketing she strives to learn something new every day. Michelle can help you develop marketing, sales, and lead generation strategies that produce real results.

Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!