Social media never stands still. As platforms evolve and new features roll out, savvy franchises are always ahead of the game—testing and leveraging new trends to grow their customer base and build deeper connections.
So, what’s next for social media, and how are top franchises already winning? Let’s explore the trends shaping 2025 and how you can get ahead too.
- Video-First Content Dominates
Video isn’t just a “nice to have”—it’s essential. Popular franchises are creating short-form videos, live streams, and reels that capture attention fast. Whether it’s showcasing behind-the-scenes stories, highlighting products, or sharing customer testimonials, these videos stop the scroll and drive real engagement.
Takeaway: Your franchise should prioritize video content that’s authentic and aligns with your brand voice.
- Local Stories, Local Impact
Franchises understand that while their brand is national, their impact needs to feel local. More and more are using localized content—think geotagged stories, local influencer partnerships, and community-focused posts—to build trust and drive loyalty.
Takeaway: Tailor your social media to speak directly to the local communities you serve.
- Conversational Content
Gone are the days of one-way communication. Popular franchises are using social platforms to have real conversations with their audience—polls, Q&A sessions, and interactive stickers are just the start. Customers want to be heard, and franchises that listen and respond build stronger relationships.
Takeaway: Engage in two-way communication with your followers to build brand advocates.
- Purpose-Driven Content
Customers care about what your franchise stands for. Franchises that weave social responsibility, sustainability, or community support into their messaging are winning hearts—and wallets.
Takeaway: Showcase your purpose and values on social media. People want to support brands that care.
How We Can Help You Win on Social
At Franchise Success Team, we know what works on social media—and what doesn’t. We’ve helped franchises like yours tap into these trends to create campaigns that:
- Drive more traffic and leads to your franchise locations
- Build an engaged following that keeps coming back
- Strengthen your brand’s voice and values in a crowded online space
Our proven strategies take the guesswork out of social media marketing so you can focus on what you do best: running your franchise.
Ready to Level Up? Let’s Do This Together
Ready to grow your franchise? 📈 Schedule your FREE consultation today and discover how Franchise Success Team can help you reach your goals—faster and smarter. 💼📲