Franchise Lead Generation: Can Content Marketing Help?
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchisees share is the need to bring in new customers on a regular basis. A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. […]
4 Top Franchise Lead Generation Strategies by Michelle Hummel
If you want to generate more leads for your franchise, here are the best strategies to utilize: Targeted Marketing Based On Interest Level Without targeted marketing personalization, there will be a great deal of downturn in the overall productivity of franchise opportunities. While it may take longer for companies to identify their target demographic, the […]
Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel
Social media is one of the best ways for franchisees to market themselves. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid. Fortunately, there is a […]
How Franchises Are Using Social Media to Grow Their Business
It wasn’t that long ago when many franchises were at least a little skeptical about whether or not social media could do anything tangible for their bottom line. However, thanks to the explosion in social media usage across B2B and B2C demographics, franchise social media has become a standard marketing strategy for most organizations.
Why More Franchises Are Embracing and Benefiting from Social Media
From using last-minute mobile deals to combating slow days by providing special offers through Facebook, more franchises are not only embracing social media but seeing real results from it. Although plenty of franchises have integrated social media into their core marketing strategy, it wasn’t long ago when this type of adoption was rare.
Top 4 Red Flags of Franchise Marketing by Michelle Hummel
Creating a strong and effective franchise marketing plan can help franchisees and the entire organization flourish. However, creating this type of plan isn’t easy. Whether you’re in the process of creating a franchise marketing strategy or are concerned that your current plan has some significant issues, there are quite a few pitfalls that can come […]