The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel
Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell […]
Franchise Lead Generation: Can Content Marketing Help?
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchisees share is the need to bring in new customers on a regular basis. A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. […]
7 Traits That Define An Exceptional Entrepreneur by Michelle Hummel
There are plenty of different opinions about entrepreneurship. Some people believe you’re born with this personality, while others think it’s something you develop over time. But regardless of where an individual falls on the spectrum of their beliefs towards entrepreneurship, what’s clear is there are specific traits that can be seen is entrepreneurs of all […]
3 Ways to Improve Your Franchise Success with Digital Marketing
It would be hard to find a franchisor or franchisee owner who isn’t interested in becoming even more successful. Regardless of where an owner or operator is at with their business, it always feels great to take your success to the next level.
4 Top Franchise Lead Generation Strategies by Michelle Hummel
If you want to generate more leads for your franchise, here are the best strategies to utilize: Targeted Marketing Based On Interest Level Without targeted marketing personalization, there will be a great deal of downturn in the overall productivity of franchise opportunities. While it may take longer for companies to identify their target demographic, the […]
Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel
Social media is one of the best ways for franchisees to market themselves. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns related to platforms like Facebook and Twitter. Given the immediate and widespread nature of social media, these concerns are completely valid. Fortunately, there is a […]