5 Steps for SEO Success for Franchises by Michelle Hummel
SEO stands for search engine optimization. At its core, this practice is simply a way to ensure that a business website shows up in the top group of results when […]
Social Media Matters More Than Ever by Michelle Hummel
At the start of this year, analysts found that there were 2.8 billion active social media users around the globe. To put that number in perspective, 2.8 billion was the […]
The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel
Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it […]
Franchise Lead Generation: Can Content Marketing Help?
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchisees share is the need to bring in new customers […]
Franchise Marketing Systems: What Do They Need to Have?
One of the reasons that franchises are such a powerful concept is because they can have a central marketing system. By pooling marketing funds, all the locations of a franchise […]
Social Media and Your Franchise: Questions You Need to Answer by Michelle Hummel
Social media is a proven way for a franchise to connect with potential and existing customers. Because that type of connection is quite valuable, social media can be directly responsible […]