Holiday season is the perfect opportunity for franchises to boost visibility, spark engagement, and highlight the power of a unified brand message. But many franchisees struggle with what to post, how often, and how to stay consistent with corporate guidelines. That’s where a structured, plug-and-play content approach becomes your biggest advantage.
To make the season easier—and far more effective—here’s a 12-day holiday content calendar any franchise can use. Each idea can be customized locally while staying perfectly aligned with brand-wide messaging.
Day 1: “Festive Welcome†Graphic
Share a branded holiday greeting to kick off the season.
Day 2: Location Spotlight
Showcase your franchise’s team, storefront décor, or community involvement.
Day 3: Customer Appreciation Post
Feature testimonials, reviews, or a “thank you†message to loyal customers.
Day 4: Holiday Product or Service Highlight
Promote a seasonal offer or gift-ready option.
Day 5: Behind-the-Scenes Moment
Share how your team prepares for the holiday rush or celebrates together.
Day 6: Franchise-Wide Holiday Feature
Reshare or recreate a corporate-approved holiday post to stay consistent with brand identity.
Day 7: “12 Days of Savings†Deal
Launch a limited-time offer for local customers.
Day 8: Community Kindness Day
Spotlight charitable giving, local partnerships, or ways your brand gives back.
Day 9: Holiday How-To or Tip
Offer a quick, helpful tip related to your service or product.
Day 10: User-Generated Content Feature
Share customer photos or stories (with permission).
Day 11: Countdown Post
Build anticipation by counting down to a holiday offer, event, or store hours update.
Day 12: “Happy Holidays†Video
Wrap up the series with a short, personable video from your team.
Why This Works for Franchises
Holiday content is most effective when it balances structure with flexibility. Corporate teams need brand consistency, while franchisees need freedom to reflect their local community. A shared content calendar accomplishes both.
This approach allows:
- Consistent brand presence across all locations
- Reduced workload for franchisees who struggle with creating content
- Improved engagement with timely, relevant posts
- Stronger customer connection through authentic local storytelling
- A unified campaign that amplifies reach for the entire network
With a ready-to-use calendar, your franchisees don’t have to waste time brainstorming ideas. Instead, they can focus on taking great photos, connecting with customers, and showing off what makes their location special.
Ready to Make Holiday Marketing Easier?
If your franchise network needs strategic guidance, done-for-you content calendars, or multi-location marketing management, our team is here to help you shine this season. We specialize in keeping franchise content consistent, professional, and perfectly aligned with brand standards—while empowering every location to show off its unique personality.
Let’s build your strongest holiday marketing strategy yet.
Contact us today to get started! 🎄✨Book a free consultation now. 🌟 franchisesuccessteam.com/free-consultation-2