The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel
Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it […]
Franchise Lead Generation: Can Content Marketing Help?
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchisees share is the need to bring in new customers […]
Social Media and Your Franchise: Questions You Need to Answer by Michelle Hummel
Social media is a proven way for a franchise to connect with potential and existing customers. Because that type of connection is quite valuable, social media can be directly responsible […]
Find Out Exactly Why Your Franchise Needs to be on Social Media
Every business has heard on multiple occasions that they need to be on social media. However, the reason some businesses either aren’t on social media or haven’t kept their presence […]
Tips for Developing a Social Media Policy for Your Franchisees by Michelle Hummel
Social media is one of the best ways for franchisees to market themselves. While social media is a very powerful option for connecting with customers, plenty of franchisors have concerns […]
Top 4 Red Flags of Franchise Marketing by Michelle Hummel
Creating a strong and effective franchise marketing plan can help franchisees and the entire organization flourish. However, creating this type of plan isn’t easy. Whether you’re in the process of […]