Using Social Media Effectively for Franchises by Michelle Hummel
Over the past few years, social media has evolved from something that franchises viewed as helpful to an essential part of marketing. This is true for franchise owners who want […]
5 Secrets to Successful Franchise Content Marketing by Michelle Hummel
Although it can yield big benefits, content marketing can be a challenge for any business. This strategy can be especially challenging for franchises. The reason is that it’s common for […]
5 Ways to Improve Franchise Marketing
One of the reasons that franchise marketing can be such a challenge is because it requires a somewhat different approach from marketing other organizations. While this type of marketing can […]
5 Steps for SEO Success for Franchises by Michelle Hummel
SEO stands for search engine optimization. At its core, this practice is simply a way to ensure that a business website shows up in the top group of results when […]
Social Media Matters More Than Ever by Michelle Hummel
At the start of this year, analysts found that there were 2.8 billion active social media users around the globe. To put that number in perspective, 2.8 billion was the […]
The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel
Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it […]