About Us

We empower franchise businesses at every stage of their journey, delivering the tools and insights they need to thrive in a competitive market. 

Line

OUR APPROACH

The Franchise Success Team Strategy Works

With over 25+ years of experience working within the franchise industry, we offer the expertise you need for your brand. We offer complete guidance and support along the way helping you to create an integrated plan for your business. Franchise Success Team is the only full-service franchise consulting agency that offers turn-key solutions focused on the most important aspects of your franchise growth strategies.

Our services span a comprehensive array of support, including franchise marketing, legal aid, human resources, benefits, business development, training, and consulting. Our passion lies in facilitating franchise growth—both in attracting potential franchisees through targeted sales leads and in enhancing local market presence for individual franchises.

Our expertise extends to digital marketing strategies, where we specialize in crafting and executing bespoke social media marketing plans. These are tailored not just for local franchisees aiming to boost their visibility and customer engagement, but also for the corporate teams focused on recruiting new franchise owners. Additionally, we have a strong track record in developing franchise multi-site platforms using WordPress, providing a robust and scalable solution for franchise online presence.

Our goal is to empower franchise businesses at every stage of their journey, delivering the tools and insights they need to thrive in a competitive market. Whether you’re looking to start a new franchise, expand your existing network, or enhance your marketing efforts, the Franchise Success Team is here to guide you toward achieving your business objectives.

Franchise Accounting

Beth Bullock provides QuickBooks training, integrated bookkeeping systems and has been an accountant with 35+ years experience as a franchise advisor for many companies Nationwide.

Franchise Training

Peg Stookey knows how to develop a successful franchise system. She believes it is the marriage of successful franchisors and franchisees. She has been working as a franchise advisor for 35+ years.

Benefits icon

Franchise Benefits

Linda Bauer specializes in helping your franchise plan for the challenges you may face today as well as in the future when it some to a benefits plan. Her skills have been in place for 25+ years as a franchise advisor.

hr icon

Franchise HR

Hank Zawacki can help you increase profits with HR solutions that attract a talented workforce for your franchisees. He has been in the franchise industry for over 25+ years.

franchise legal aid icon

Franchise Legal

Mary Beth Gettins can help you buy, operate, start or sell your franchise business. She has been working in the franchise legal aid industry for over 20+ years.

Marketing icon

Franchise Marketing

Michelle Hummel can help you develop marketing, sales and lead generation strategies that produce real results. She has been a franchise marketing advisor for 20+ years.

Franchise Accounting

Beth Bullock provides QuickBooks training, integrated bookkeeping systems and has been an accountant with 30+ years experience as a franchise advisor.

Franchise Training

Peg Stookey knows how to develop a successful franchise system. She believes it is the marriage of successful franchisors and franchisees. She has been working as a franchise advisor for 30+ years.

Benefits icon

Franchise Benefits

Linda Bauer specializes in helping your franchise plan for the challenges you may face today as well as in the future. Her skills have been in place for 20+ years as a franchise advisor.

hr icon

Franchise HR

Robin Throckmorton can help you increase profits with HR solutions that attract a talented workforce for your franchisees. She has been in the franchise industry for over 20+ years.

franchise legal aid icon

Franchise Legal

Mary Beth Gettins can help you buy, operate, start or sell your franchise business. She has been working in the franchise industry for over 15+ years.

Marketing icon

Franchise Marketing

Michelle Hummel can help you develop marketing, sales and lead generation strategies that produce real results. She has been a franchise advisor for 10+ years.

Line

Founder and CEo

Michelle Hummel CEO

Michelle Hummel

Recently nominated for the Woman-Owned Business of the Year! 2X Winner of the Cincinnati Businessperson of the Year by Alignable. She’s passionate about online marketing strategies with 20+ years of experience developing successful businesses. She also holds a valuable Internet Marketing Degree however in the ever-changing world of Web marketing she strives to learn something new every day.

She owns a full-service digital marketing agency, Web Strategy Plus, and travels nationwide teaching Social Media Marketing Certification Boot Camp classes through Web Media University. A top-requested keynote speaker and corporate trainer providing in-depth social media training worldwide, Michelle is a current contributing content writer for the Franchise Wire, Franchise Dictionary, and The Franchise Woman Magazines. She has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She has also established 30 chapters nationwide for Social Media Enthusiasts. She also specializes in helping franchisors and franchisees develop an integrated web marketing program to drive leads. She is also the founder of the Franchise Success Team where she has helped thousands of individuals in the franchise industry find the services they need to succeed. Michelle is available for interviews via email, telephone, podcast, news segments on location, and more. Learn more about Michelle on her website.

About The Franchise Success Team

We are a unique, collaborative approach to serving the franchise industry. We provide numerous services, acting individually or as a team, for prospective franchisees, owner-operator franchisees, and franchisors. Our partners are highly experienced professionals in accounting, legal, marketing, web/graphic design, human resources, benefits, social media, strategic coaching/training, and more. Our goal is to help surround you with the very best resource or team to help you meet or exceed your goals. DOWNLOAD OUR MEDIA KIT

Press Highlights and Publications

Our CEO and Founder, Michelle Hummel has been a valued content contributor to many popular magazines. She was recently voted the Best Digital Marketing Agency in Cincinnati!

Portfolio

Honest Abe Roofing Franchise

Honest Abe Roofing Franchise

LEI Home Enhancements Franchise

LEI Home Enhancements Franchise

The Mosquito Joe Franchise

The Mosquito Joe Franchise

LEI Home Enhancements Franchise

Express Chiropractic Franchise

Oink A Doodle Moo Barbeque Franchise

All About Kids Franchise

Pet Wants Franchise

Kwik Kopy Franchise

Honest Abe Roofing Franchise

Honest Abe Roofing Franchise

LEI Home Enhancements Franchise

LEI Home Enhancements Franchise

The Mosquito Joe Franchise

The Mosquito Joe Franchise

Digital Collaborative

Resource Connectors

Nuovo Music

Energi Medi Spa

BE&QS

Machine Wave

protein snack - summit biltong

Summit Biltong

My peace guru - inhale peace

My Peace Guru

pup party box

Pup Party Box

summit biltong workout

Summit Biltong

sliced biltong

Summit Biltong

pimp your ride

Detail Pro Shop

Line

Why Choose Us

A Custom Solution to Fit Your Needs

A big part of successful franchise development is ensuring that specific tasks and requirements are correctly handled. For a new franchise, this may mean getting a comprehensive franchise agreement written. For an established franchise, a task like implementing a training program can be what’s needed in order to keep growth on the right track.

For potential franchisees, having the opportunity they’re considering properly evaluated by an experienced legal professional can ensure that they make the best possible investment. With any of these scenarios, a big advantage of working with us is we can customize our franchise development services to fit your specific needs.

Instead of forcing you to choose a standard package that only covers part of what you need, we can tailor our offerings to your business. Whether you need legal and marketing help, assistance with accounting and HR, or want to outsource all of these responsibilities to highly qualified professionals, we can provide exactly what you need to succeed.

Support When You Need It

While some franchise development tasks may only need to be done once, franchise growth and optimization are something that happen on a continuous basis. Because you never know exactly when the next obstacle may arise, you can feel confident knowing that we’re always available to provide support.

Since you can count on us to provide the services you need exactly when you need them, the next step is to identify exactly how we can help with your franchise business development. You can do that by either continuing to browse the site or by contacting us to schedule a free consultation to discuss the specific needs of your business.

The Franchise Success Team is a unique, collaborative approach to serving the franchise industry. We provide numerous services, acting individually or as a team, for prospective franchisees, owner-operator franchisees, and franchisors. Our partners are highly experienced professionals in accounting, legal, marketing, web/graphic design, human resources, benefits, social media, strategic coaching/training, and more. Our goal is to help surround you with the very best resource or team to help you meet or exceed your goals.

We work together in a collaborative fashion, openly communicating the needs of our clients to one another. Because we have this history of working together, we can quickly assess our client’s needs and act upon them to reach our goal.

Our office is located at 300 East Business Way, Suite 200 Cincinnati, OH 45241

Franchise Website Audit

Before you can find a solution, you need to identify the problem. The Franchise Success Team offers a free website SEO score, audit and detailed report to help you identify the areas of your marketing that need improvement.

franchise success store

Franchise Success Score

Before you can find a solution, you need to identify the problem. The Franchise Success Team offers a free score and detailed report to help you identify the areas of your marketing plan that need improvement.