Franchise Success Score

How effective is your Franchise Marketing Strategy? Take this quiz to find out!

Welcome to your Franchise Success Score

Name Business Email

How clearly defined is your franchise’s target customer profile?

Very clear, with detailed demographics and psychographics

Somewhat clear, we know the basics but lack dep

Not clear, we market to “everyone

None

How consistent is your franchise brand across all locations (website, social media, signage, customer experience)?

Extremely consistent – all locations follow brand guidelines closely

Somewhat consistent – most locations align, but there are variation

Inconsistent – each location does its own thing

None

What is your current system for generating new franchise leads?

Automated digital marketing system with regular qualified leads

Some leads come in through referrals or sporadic marketing

No reliable system, mostly word of mouth

None

Have you invested in Search Engine Optimization for your website?

Yes, I've hired a Company to do it

Yes, I do it myself

No

None

How well do you track and measure franchise performance (sales, marketing ROI, customer satisfaction)?

Very well – we use dashboards and analytics for all locations

Somewhat – we collect some data but not consistently

Not at all – no systems in place

None

Does anyone within your company blog about your products, services, attractions or local events?

Yes, I've hired a Company to do it

No

None

What is your biggest marketing challenge?

I need more time for marketing

I need to measure the ROI of my marketing

I need more revenue from my Customers

I need more Customers

I need more leads

I need more traffic to my website

None

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