• The Franchise Woman Magazine

    The Franchise Woman Magazine

  • Franchise Dictionary Magazine

    Franchise Dictionary Magazine

  • Franchise Wire

    Franchise Wire

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    podcast guest

    Proven Playbooks

    Real campaigns, metrics, and mistakes from owners and franchisors.

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    podcast guest

    Marketing That Scales

    Websites, SEO, local social, and automation that drive leads.

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    podcast guest

    Systems & Teaming

    Hiring, training, ops, and multi-unit management.

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    podcast guest

    Funding & Legal Clarity

    FDD insights, SBA financing, compliance basics.


Start with Episode 1 –

Is This Podcast for You?

  • Emerging Franchisors

    building brand, systems, and franchise marketing.

  • Emerging Franchisors

    building brand, systems, and franchise marketing.

  • Emerging Franchisors

    building brand, systems, and franchise marketing.

  • Emerging Franchisors

    building brand, systems, and franchise marketing.

Meet Your Host
Michelle Hummel

Michelle Hummel is a Franchise Marketing Expert, Fractional CMO, and CEO of Web Strategy Plus & Franchise Success Team. She’s helped franchise brands build multi‑site websites, launch national marketing, and coach local owners to win their markets.

  • 15+ years in digital & franchise marketing
  • 20,000+ professionals trained via Web Media University
  • Award‑winning entrepreneur & keynote speaker
Connect on LinkedIn

Topics We Explore

  • Launching & funding a franchise the right way
  • Local store marketing, SEO, and multi‑site websites
  • Hiring, onboarding, & training at scale
  • SOPs, dashboards, and ops technology
  • Franchisor–franchisee alignment & culture
  • AI, automation, and the future of franchising

Free Download

Franchise Growth Starter Kit Blurb
Get our checklist, marketing scorecard, and 90‑day growth plan template.

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    Need Hands On Help?

    From multi‑site WordPress builds to lead‑gen funnels and local marketing playbooks, the Franchise Success
    Team helps brands scale—nationally and locally.

    • Franchise multisite websites & location pages
    • SEO + paid traffic for lead generation
    • Social media playbooks & content systems
    • Analytics dashboards & KPI coaching

    Connect on LinkedIn















      Want to Be a Guest?

      If you’ve grown a franchise, launched an emerging brand, or provide solutions that help owners win we’d love to feature your story and playbook.

      What Leaders Are Saying

      FST helped us launch our multi‑site
      presence and triple qualified
      leads in 90 days.”

      – Michelle Hummel

      Actionable, honest conversations.
      Every episode gives me something
      to implement.

      – Multi‑Unit Owner

      FST helped us launch our multi‑site
      presence and triple qualified
      leads in 90 days.”

      – Michelle Hummel

      Actionable, honest conversations.
      Every episode gives me something
      to implement.

      – Multi‑Unit Owner

      FAQ


      Apple Podcasts, Spotify, YouTube, and right here on our site.


      Apple Podcasts, Spotify, YouTube, and right here on our site.


      Apple Podcasts, Spotify, YouTube, and right here on our site.


      Apple Podcasts, Spotify, YouTube, and right here on our site.