If you want your best content to get the social media attention it deserves, you need for it to be noticed by influencers. And since people who fit the profile for being a customer of your business use social media, it’s important to have a way to bring them in as leads. While both of these tasks can seem like major challenges, the good news is you can accomplish each one with the help of social media monitoring.
One of the reasons that franchise marketing can be such a challenge is because it requires a somewhat different approach from marketing other organizations. While this type of marketing can present challenges, that doesn’t mean it has to be an uphill battle. As long as you know what works best and have a clear plan to follow, you can make your marketing efforts successful.
Since knowing where to focus and how to stay on the right track with marketing are some of the biggest challenges for franchises, we want to dive right into a handful of proven tips:
There are plenty of different opinions about entrepreneurship. Some people believe you’re born with this personality, while others think it’s something you develop over time. But regardless of where an individual falls on the spectrum of their beliefs towards entrepreneurship, what’s clear is there are specific traits that can be seen is entrepreneurs of all types. Since certain traits have been shown time and time again to be vital for long-term success, we want to share the 7 traits that define an exceptional entrepreneur. Continue reading
Creating a strong and effective franchise marketing plan can help franchisees and the entire organization flourish. However, creating this type of plan isn’t easy. Whether you’re in the process of creating a franchise marketing strategy or are concerned that your current plan has some significant issues, there are quite a few pitfalls that can come up during the planning and execution of marketing. Through our franchise marketing services, we’ve had direct experience seeing and helping to resolve many of these pitfalls. That’s why we want to share four red flags you’ll want to watch out for with your own franchise marketing efforts:
One of the advantages franchises have is the ability to use their scale to continue growing their brand. However, many franchises miss out on making the most of this advantage. This is because they don’t create a consistent experience across their entire brand. A surprising finding of a franchisee survey was that 49% of franchisees “are not required to follow specific corporate recommendations on marketing strategy.” So even though it is helpful to get input from franchisees about what’s working best and which areas need improvement, your marketing plan should ensure consistency across all operators.
2. Scattered Campaigns
Both direct mail and email are channels that can work well for franchise marketing. While plenty of franchises are aware of these channels, they often make a significant mistake when trying to use them. That mistake is not managing these efforts through an integrated platform. Not having a centralized platform will increase marketing costs and decrease the efficiency of campaigns.
3. Lack of Budget
With marketing channels like social media, it’s possible to get more bang for your buck by creating campaigns and content that gain organic momentum. Although increasing marketing ROI is great, getting campaigns up and running still requires having a budget. So if a marketing plan doesn’t include getting at least some financial support from franchisees, chances are very good that it’s going to significantly hamper results.
4. Forgetting About Personalization
As a franchise, you probably want your presence to spread well beyond your home base. It’s normal to have aspirations to create an established presence on a national or even international scale. One important thing to keep in mind as your franchise is opened in more locations is marketing efforts should be personalized to the area. When franchisees don’t take regional or cultural differences into account, they miss out on a big opportunity to tailor their marketing efforts in a way that helps them to resonate even more (while still maintaining a consistent brand image).
If you want to avoid these mistakes and/or need help with your franchise marketing, be sure to take a look at how Web Strategy Plus can help.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!
Get hands-on training with Michelle Hummel, CEO of Web Strategy Plus, a full-service Social Media Marketing Agency recently nominated for the Woman-Owned Business of the year! She is the Founder of Web Media University, a platform teaching social media training virtually worldwide. Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels nationwide to her 25 Social Media Enthusiast chapters providing in-person social media certification boot camps, keynotes, and in-depth training. She’s a current contributing editor to The Franchise Woman and The Franchise Dictionary magazines. Founder of the Franchise Success Team an alliance of leaders in the franchise space to offer an all-in-one solution to the franchise industry. Published author of three books in her series, “The Social Media Magnet: Everything You Need to Know to Attract Customers Through Social Media.”
Social Media Certification Training Agenda
Session #1 – Targeted Marketing Strategies
Learn how to find and engage with your target audience on the right Social Media networks for your business
Intro to the Social Media Management role and best practices
Review of your top Competitors and a plan on how you can win in your industry
In-Class Work: Create Your Social Media Content Marketing Strategy
Session #2 – Developing Your Content Marketing Strategy
Learn how to build social media followers with an engaging content strategy that inspires Brand Advocates
Review best practices for developing an engaging content marketing strategy
Review tools & resources to help build your content and marketing campaigns
In-Class Work: Create Your Editorial Content Marketing Calendar
Session #3 – Executing Your Marketing Strategy
Review best practices for social media marketing
Implement your marketing strategy
Review the most popular social media marketing strategies
Demonstrate what a Social Media Management Dashboard can do for your business
In-Class Work: Setup your Social Media Management Dashboard
Michelle will be available to schedule a 30-minute follow-up phone call session after your training to review any additional questions you have before taking the final exam. Pass the Final Exam to get your Social Media Management Certification. Receive a beautiful framed certificate you can hang proudly on your wall. For further credibility online you will also get a certification image badge for your LinkedIn profile.
2020 Social Media Management Boot Camp Schedule Announced:
COLUMBUS, OHIO MARCH 6TH
Social Media Marketing & Management Boot Camp at Indiana Wesleyan University
KANSAS CITY, MO MARCH 14TH
Social Media Marketing & Management Boot Camp at the Kaufman Foundation Conference Center
MIAMI, FL MARCH 19TH
WEST CHESTER, OHIO APRIL 2ND
Social Media Marketing & Management Boot Camp at Indiana Wesleyan University
DOBBS FERRY, NY APRIL 24TH
LAS VEGAS, NV MAY 14TH
Social Media Marketing & Management Boot Camp at InIntelligent Office
NASHVILLE, TN JUNE 11TH
Social Media Marketing & Management Bootcamp at 3LS Workspaces
GRAND RAPIDS, MI JUNE 24TH
Social Media Marketing & Management Bootcamp at the Treehuis
CHICAGO, IL JULY 29TH
Social Media Marketing & Management Bootcamp at BeOffice Urban Workspaces
ATLANTA, GA SEPT 16TH
Social Media Marketing & Management Boot Camp at Nexus 1201
ORLANDO, FL NOVEMBER 12TH
Social Media Marketing & Management Boot Camp at Novel Coworking
Virtual Live Classroom Social Media Boot Camp, dates available through December 2020, classes taught on the first Monday of each month.
See what other attendees are saying:
“This class was well worth the investment and Michelle is an excellent trainer. We’ve already built our social media strategy for the entire season and finally, feel like we can manage it effectively.”
– Mark Bersani, Owner of Loveland Canoe
“The Social Media Boot Camp was fantastic. Anyone looking to maximize and streamline their social media effort strategy…this is a must.”
– Carrie Shoemaker, Marketing Director, St. Joseph Home Cincinnati
“Michelle did a great job of walking us through the various platforms. She was easy to understand and practical in her approach. I can honestly say that I am getting more clients than ever before by applying her social media strategies. I highly recommend this class for newbies as well as seasoned biz owners who want a good refresher. Thanks, Michelle.”
– Marla Cohen, Owner of Mantra Massage
“I took Michelle Hummel’s Social Media Boot Camp course and she was EXTREMELY informative and helpful. She was easy to listen to, the course was interactive, and I learned SO much. I will be recommending this to the rest of my marketing coworkers. Thank you, Michelle.”
– Schuyler Esen, Social Media Marketing Specialist, Hills Properties
“Left the class with a new understanding of social media marketing and a handful of tools that I can apply to my business’s social media management. I highly recommend a boot camp with Michelle.”
– Hannah Richards, Marketing Manager, Design Decor Art Group
“Michelle shared her expertise on how to successfully manage a social media strategy for a business. She started the class with an introduction to various media platforms. Then she provided me with tools and tips to create posts, grow our audience and manage time. Great class.”
– Molly Weaver, Capacity Coordinator, Covington Business Council
“Michelle did a great job of explaining the various applications to help identify the best platforms for my business. I felt much more confident about using social media after attending her class.”
– Bonnie Arend, Owner of Home Styles by Design
As a franchisor, you’re always on the lookout for the right entrepreneur to franchise your business and represent your brand. You know what you’re looking for and it’s important that potential candidates meet your criteria and expectations. And while it’s essential to make sure they’re the right fit for you it’s equally important that you’re a good fit for them. Investing in a business is a serious commitment and in order to attract and recruit high-quality candidates that will successfully uphold your brand’s image and values, it’s important to know what franchisees look for in a franchisor.
Are Your Values and Company Culture What They’re Looking For?
One of the most significant factors that franchisees consider before committing to a contract is whether or not your company’s culture and values align with theirs. Working with like-minded people is an important factor in a successful business relationship and can make things difficult if they’re not in sync. But demonstrating how compatible your values are with theirs can show franchisees how well your organization can help them achieve their business goals.
What Makes Your Product or Service Stand Out From the Competition?
With so many options available for franchisees, it’s important to be able to demonstrate the benefits that come with franchising your business. What makes your product unique? What sets you above the competition? And how will your product help them be profitable in their market are all important questions potential investors will have. So be prepared to show them how them why your franchise offers the best products and services available.
What Kind of Information Do You Provide Prospective Investors?
A successful business relationship is built on mutual trust and being able to quickly provide potential investors with basic information is an essential part of creating a long-lasting partnership. Being upfront about initial investment costs, minimum net worth requirements, and what territories are open in their area and other start-up aspects not only provides franchisees with important operating information, but also provides you with the opportunity to show investors that your company values honesty and communication, two important values many franchisees look for in a franchisor.
What’s Your Long Term Plan for Franchisees?
Success often doesn’t happen overnight and successfully growing a business takes a well thought out long term strategy. Franchisees are looking for a franchisor who is committed to ensuring their business is able to thrive and that they have the resources and support to help them grow. A carefully laid out long term strategy shows franchisees you value their business and you’re invested in their long term success.
Providing You with What You Need
Whether you’re a franchisor or a franchisee, Franchise Success Team has the expertise you need for successful franchise development. Our team of industry experts and collaborative approach provides you with customized solutions to help your business grow. If you’re looking to build your brand and grow your franchise contact us today for a free consultation.
Marketing programs are an important part of franchising. Collecting funds from the different franchisees in a system can lead to greater marketing power. On the other hand, this type of policy can cause tension if some people feel that the money is not being spent the way it should be. That is why you need to make sure that your company’s marketing system is rock solid. Here are some key qualities of a great franchise marketing program: Continue reading
Running your own franchise can be a great feeling, but that feeling can quickly fade as managing costs, hiring employees, navigating local business laws and marketing your business can leave you feeling overwhelmed. But there’s an easier way. Outsourcing puts otherwise time-consuming tasks in the hands of highly skilled experts who handle everything from human resources to marketing. At Franchise Success Team we know what goes into making a successful franchise, that’s why we provide you with the resources you need so you focus on what’s important and quickly grow your business.
Build Your Brand
Building your brand can be slow-going if you’re not up-to-date on the latest marketing trends, but with help from industry experts you can get what you need to grow your brand and reach your target audience. Professional insights can help you maximize the potential social media marketing offers, helping grow your online presence and reach a wider customer base. Helping you with everything from web design and social media to videos and online articles, a franchise marketing expert can help you see real results fast.
Build Your Team
Finding employees with the skills and expertise you’re looking for can be difficult. Sifting through applications to find the right members for your team takes valuable time away from running your business. Wouldn’t it be easier with the help of a human resources professional? Outsourcing your HR can provide you with the solutions you need by helping match you with qualified applicants and help reduce costly turnover. With customized HR solutions covering everything from developing training programs to recruitment, you won’t have to worry about HR hassles and can concentrate on what you do best.
Protect Your Business
Even if you’re an established franchise, managing legal documents can be stressful and overlooked loose ends can have an unforeseen impact on your business. But with the right franchise legal advice, we’ll help make sure you have everything to avoid legal pitfalls and help your business continue to grow. Whether its franchisee rights, compliance programs, annual updating or other legal matters, you can rest easy knowing your business is in good hands.
Better Money Management
Whether it’s managing your books or preparing your taxes, making sure your business’s finances are in order can be time-consuming, so why not let an experienced accountant handle them for you? Outsourcing your accounting services places your business’s tax and bookkeeping needs in the hands of a financial expert who can provide you with financial planning advice that can help save you money. So if you’re struggling with how to minimize your tax liability or looking for better ways to monitor your overhead, franchising accounting services might be the solution that you’re looking for.
As a full-service consulting agency with more than 25 years of knowledge and experience working in the franchise industry, Franchise Success Team can help you develop strategies to optimize growth and start seeing results. Contact us today to find out what our experts can do for you.
Hiring is picking up as the economy tries to determine whether to edge forward, stay pat, or rescind a bit. Despite a large number of unemployed, filling a job opening isn’t quite as easy as “shooting fish in a barrel”. The hiring methods you once used prior to the recession may not be as effective today as they once were. There is a talent shortage on the horizon (if it isn’t already here) and it will take something different to navigate this new paradigm. How can you tell if you will need professional help with your franchise recruitment efforts? Continue reading
Web Strategy Plus Reviews
My business increased dramatically since using Web Strategy Plus. I would recommend them to all my clients in the future. The team have been wonderful in helping us with all of our online marketing needs. As an accounting firm our online presence has proven to be an invaluable resource and we wouldn’t be able to manage it without Web Strategy Plus. Our website looks extremely professional and our social media is continually updated. I highly recommend their services!
Duane Donohoo, Donohoo Accounting Services
Web Strategy Plus does a great job of handling all of our social media pages for both businesses, Pet Wants and USA Collision Centers. They provide great content and interesting articles. The team is always extremely helpful and goes out of their way to help anytime we have had any questions or need help. We love the Web Strategy Plus team!!
Laurie Sanfillipo, Owner of Pet Wants Cincy West and USA Collision Centers
The Web Strategy Plus team has been a dream to work with as our Social Media Management Company! They are very quick to respond, reliable and they always have great ideas. I wish all my points of contact for our business accounts were as easy to work with. Two thumbs up to the Web Strategy Plus!
Dawn Donaldson, Manager of Dog Day Every Day
Franchise Marketing is being offered by Web Strategy Plus for the Franchise Success Team! Michelle Hummel, the CEO has been recently nominated as the Woman Owned Business of the Year! Her team can help you develop Marketing, Sales and Lead generation strategies that produce real results. She has been a franchise adviser for over 15+ years.
These are just a few Web Strategy Plus Reviews and Testimonials READ MORE HERE