Author Archives: Franchise Success Team

5 Secrets to Successful Franchise Content Marketing by Michelle Hummel

Although it can yield big benefits, content marketing can be a challenge for any business. This strategy can be especially challenging for franchises. The reason is that it’s common for there to be so many different people involved in the process. While your current franchise content marketing situation may seem like an ongoing headache with no end in sight, the good news is there is a solution. And once you get the right management practices in place, you can follow several additional tips to get the best possible results from all of your efforts. Continue reading

Top 3 Marketing Strategies Franchise Owners Should Invest

Since all franchise owners want this year to be more successful than the last, the question is how best to make this happen. The key to success is with your marketing strategy, and as is true with any marketing effort, you want to continue to build your brand while at the same time bring in new leads. The following are three areas you should focus your attention to achieve both brand building and lead generation: Continue reading

The Top 5 Reasons Why Women and Franchises Are the Perfect Business Match by Michelle Hummel

In recent months, there’s been a lot of attention on many of the extra obstacles women face in their professional lives. Although it may seem like the odds are impossibly stacked against women, there are some bright spots of very good news.

One of the brightest spots is in regards to women and entrepreneurship. Specifically, there are a lot of really compelling reasons why women and franchises are an incredible business match. We want to highlight the top 5 reasons why women and franchises are the perfect business match. Continue reading

Local SEO Strategy: How to Increase the Local Influence of your Website by Michelle Hummel

Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region. While it’s something that simply can’t be overlooked, it has actually become more complicated in recent years. Continue reading

Franchise Social Media Marketing Tips by Michelle Hummel

Successful social media marketing can be a challenge for any type of business. But this task can be especially challenging for franchises. One of the reasons is that it can be difficult for a franchise to strike the right balance between maintaining a consistent brand identity and giving individual locations their own personality.

Although franchise social media marketing can be quite challenging, there are ways to make it work. Proven social media marketing tips for franchises that work and will continue to be effective include:

1. Creating Content Guidelines

Franchisees get a lot of value out of being part of a larger brand. Since there is value in that association, most franchisees don’t have any problem following guidelines that help them stay in line with the brand. At the same time, it’s helpful for franchisees to have a way to showcase the personality of their location. Doing so helps to create connections with both existing and potential customers. The best way to achieve both objectives is to create and issue content guidelines. By creating a type of map or blueprint for franchisees to follow, they can add their own flair to the brand’s existing identity.

2. Make Consistency a Priority

Consistency is something that will improve any type of franchise marketing services. It can be possible to build some momentum on social without much consistency. That being said, social media efforts are almost always going to be more successful when they’re done on a consistent basis. Consistency helps to create a type of snowball that increases both the reach and engagement franchisees are able to achieve through social.

3. Give Franchisees the Ability to Measure Their Efforts

Testing is an integral part of online marketing for a franchise. That’s just as true of social as it is for other channels, which is why it’s very important to give franchisees the ability to test different things and easily see the results. One interesting thing about the nature of social media is what works great for one franchise location may not be ideal for another. By creating a culture that encourages testing, you can empower individual franchise owners to be proactive about figuring out what works best for them on social. Not only can this information then help make social media marketing stronger across an entire organization, but it will also provide starting points that other franchisees can refine through their own testing efforts.

Whether your franchise is already doing social media marketing or you’re trying to get this initiative off the ground if you want expert guidance to help ensure that all your efforts are as effective as possible, learn more about how Franchise Success Team can help your organization.

Michelle has been a franchise advisor for 15+ years. She also holds a valuable Internet Marketing Degree – however, with the ever-changing world of web marketing she strives to learn something new every day. Michelle can help you develop marketing, sales, and lead generation strategies that produce real results.

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Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!

The 4 Essential Elements of a Franchise Marketing Plan by Michelle Hummel

Most franchisees are already aware that they need a strong marketing message. However, there’s often a significant disconnect between crafting the right message and having an audience to deliver it to. The reality of the franchise industry is very few sales happen by accident. Instead, the types of franchisors that are able to consistently sell new franchises do so by having a clear marketing plan that’s carefully crafted to attract a specific type of prospect. Continue reading

Franchise Lead Generation: Can Content Marketing Help?

While franchises can be found in just about any industry, they all share some common traits. One trait that all franchisees share is the need to bring in new customers on a regular basis. A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. Since franchise lead generation can be a definite challenge, we want to focus on an approach that can work very well.

Continue reading

What Are the 4 Keys to Franchise Marketing Success?

Over the course of just a few years, many changes have occurred across the marketing landscape. These changes are just as relevant to franchises as they are to any other type of business that’s trying to reach new customers. Since marketing has a big impact on how well a franchise is able to do and grow, we want to highlight four essentials of any solid franchise marketing strategy: Continue reading

Michelle Hummel, Founder of The Franchise Success Team, Named Alignable’s 2021 Local Business Person Of The Year

Web Strategy Plus is pleased to announce Michelle Hummel wins
Alignable’s 2021 Local Business Person of the Year Contest

The largest online referral network for small businesses, Alignable.com is announcing the results of its search for local business leaders who’ve gone above and beyond to help peers during the COVID crisis. Today, Alignable’s network is honoring Cincinnati’s Michelle Hummel, CEO of Web Strategy Plus, Franchise Success Team, SEND Social Media, Social Media Enthusiasts and Web Media University as Local Business Person of the year

Alignable amassed an incredible 86,000+ votes and recommendations about hometown business heroes. During a time where at least two-thirds of small businesses have regularly reported suffering negative effects from COVID issues, it’s clear with this outpouring of support just how much small business owners wanted to recognize the extraordinary efforts of their peers.

A Testament to the Bond Between SMBs 

“To see so many business owners celebrate their peers was awesome — 60 votes landed every minute at the height of the contest,” said Eric Groves, Alignable’s Co-Founder and CEO. “This frenetic level of participation is a testament to the strength of the business relationships forged and reinforced over the past year.”

Alignable’s 2021 Local Business Person Of The Year Contest took place from January 6 to February 5, 2021. Alignable invited its 6 million+ members to vote for their favorite peers.  In all, 2,962 local business people emerged victorious across North America, after 61,000+ votes were tallied and 25,000+ recommendations were reviewed. 

Hummel, who also won the honor in 2019, is passionate about helping fellow entrepreneurs with their online marketing strategies. She travels nationwide teaching social media training through Web Media University and with SCORE. Hummel has written three books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media,” where she shares her best-kept secrets to success. A current contributing content writer for The Social Media Monthly, Franchise Dictionary Magazine and The Franchise Woman. Hummel has also established 22 chapters nationwide for the Social Media Enthusiasts. She specializes in helping franchisors and franchisees develop an integrated web marketing program to drive leads. Contact Michelle Hummel at michelle@webstrategyplus.com or 513-399-6025.

About Alignable

Alignable.com is the largest online referral network for small businesses in the U.S. and Canada. With 6 million+ members across 35,000+ local communities, Alignable is the network where small business owners drive leads and prospects, generate referrals, land new business, build trusted relationships, and share great advice. 

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