Tag Archives: social media franchise

Using Social Media Effectively for Franchises by Michelle Hummel

Posted on Dec 15, 2023 by Franchise Success Team

Over the past few years, social media has evolved from something that franchises viewed as helpful to an essential part of marketing. This is true for franchise owners who want to reach more customers. It’s also true for franchisors looking for potential franchisees. There are several reasons why social media has grown into such a powerful marketing channel. Not only can social media deliver an impressive ROI when managed correctly, but it also offers a level of targeting that’s simply not possible through other channels. Add to that just how much time people from all walks of life spend on social media platforms, and it’s easy to understand why social media as a marketing channel is here to stay. Continue reading →

VIRTUAL SOCIAL MEDIA BOOTCAMP CERTIFICATION TRAINING

Posted on Sep 19, 2017 by Franchise Success Team

Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am – 12pm

Introduction to the Social Media Management role, best practices, tools and must-have resources
Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11am – 12pm

BREAKOUT, Q&A WITH TEACHER, 11:30am – 12pm

Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm

Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
Learn how to build social media followers fast and inspire them to become Brand Advocates
We will review best practices and give you several great ideas you can use for your content strategy
Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30pm – 3pm

Session #3 – Execute Your Content Marketing Strategy 3pm – 5pm

Introduction on how to use the Send Social Media Management Dashboard
How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
How to create an Email and SMS Mobile marketing campaign
How to optimize your social media posts – best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
How to pull reports to optimize your social media strategies
Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

1 MONTH FREE access to WebMediaUniversity.com, $197 value

Filed Under Tags: franchise social media , social media , social media franchise , social media marketing , Social Media Monitoring |