Regardless of their specific industry, most businesses have come to the realization that they need to utilize social media. While that rule of thumb holds true for franchises, it’s important to note that they do present some unique challenges. Although it’s important to be aware of the considerations that apply directly to franchisee social media usage, the good news is once you know about those specific issues, you can adapt and ensure you’re making the most of your marketing strategy.
Be Aware of Applicable Regulations Continue reading
Local SEO Tips
Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region. While it’s something that simply can’t be overlooked, it has actually become more complicated in recent years. Continue reading
Social media is a proven way for a franchise to connect with potential and existing customers. Because that type of connection is quite valuable, social media can be directly responsible
for increasing revenue. While social media is quite powerful, it does come with some challenges. Since they have so many components, that’s especially
true for franchises. Continue reading
Hiring is picking up as the economy tries to determine whether to edge forward, stay pat, or rescind a bit. Despite the large number of unemployed, filling a job opening isn’t quite as easy as “shooting fish in a barrel”. The hiring methods you once used prior to the recession may not be as effective today as they once were. There is a talent shortage on the horizon (if it isn’t already here) and it will take something different to navigate this new paradigm. How can you tell if you will need professional help with your franchise recruitment efforts? Continue reading
Before you set up your Franchise HR Department, the first question you need to answer is “why”? Why do you need an HR Department? Be sure your needs for the Franchise HR Department are business driven so that you can tie the functions of HR to your business strategy – mission, vision, objectives, values. Continue reading
One of the reasons that franchise marketing can be such a challenge is because it requires a somewhat different approach from marketing other organizations. While this type of marketing can present challenges, that doesn’t mean it has to be an uphill battle. As long as you know what works best and have a clear plan to follow, you can make your marketing efforts successful.
Since knowing where to focus and how to stay on the right track with marketing are some of the biggest challenges for franchises, we want to dive right into a handful of proven tips:
Most businesses are aware of the fact that they need to have a presence on Facebook. However, simply putting up a page isn’t enough to get results from Facebook. An important part of Facebook training for business is knowing how to not only get attention for your page, but how to get traffic from Facebook to your business website.
If you know that Facebook can do a lot for your business but you have no idea how to get started, don’t feel stressed. Instead, all you need to do is keep reading so that you can learn exactly how to utilize Facebook for business by driving traffic directly to your website: Continue reading
While franchises can be found in just about any industry, they all share some common traits. One trait that all franchises share is the need to bring in new customers on a regular basis. Although the number of new customers required can vary greatly depending on how much and how often they pay, new customers are still important.
A big obstacle for many franchises and other types of businesses is creating a strategy for consistently bringing in new leads. Since franchise lead generation can be a definite challenge, we want to focus on an approach that can work very well.
If you’re a franchise owner, chances are you already know that in addition to things like franchise marketing, having the right team in place is crucial for the long-term success of your operations. Without great people, a franchise (or any other business for that matter) will not be able to flourish.
Since people are so important to the success of a franchise, it’s important to take the right approach to human resources. However, as many owners have experienced for themselves, accomplishing that goal is easier said than done.
Because human resources can present just as many challenges as a task like franchise lead generation, we thought it would be helpful to share how other successful franchise owners are able to manage this component of their operations: Continue reading